Saturday 22 Sep, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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How to Improve Agency Operations – Colin Smith

As our sector has grown, and the demands on us have increased, so the need for world-class processes and operational rigor has come to the fore. Nowhere is this more true than in analytics & data consultancies and agencies, as the variety of challenges they face combined with the significant number of stakeholders they have to deal with exacerbates the need for sound operations.

This session covers some of the key operational challenges and covers best practice, and will help you if you are either in a consultancy/agency, dealing with one, or if you face significant operational challenges in your current role.

We will cover:

  • Business expectations/Commercial Incentives
  • Changing the focus of your conversation with the client: Customer focus NOT channel focus
  • What resource is needed for an analytics team? The skills/job titles/actual functions.
  • Emphasis on resource skills
  • KPI pyramid, dashboard focus & weekly routine, etc. Prioritising the business questions in relation to user journey & revenue opportunities
  • Atmosphere/culture – collaboration, rapid feedback, pairing

Session Audience
Anyone who wants to improve their own understanding of the processes required for a top-end analytics team or consultancy. Or anyone who deals with a consultancy, and would like to understand their challenges and processes.

About the trainer
Colin is an experienced facilitator & consultant in data & digital transformation, through his business CambridgeData. Colin held senior leadership roles at companies such as LinkedIn, Yahoo!, Aol, Advertising.com & Ask Jeeves, and spent 2 years as a registered and approved UK government growth coach, working with some of the UK’s most exciting, fastest­-growing companies. He is currently Chair of the Tech London Advocates DataTech Group, and a Certified Facilitator of LEGO® SERIOUS PLAY® method and materials. He co-founded Cambridge Data, which helps business operationalise data. CambridgeData was recently recognised as one of the UK’s Top 50 Creative Tech businesses. CambridgeData is also the owner of TestBoard – an analysis management platform. Session RequirementsThis is an operational/business-focused session, so no specific analytics skills required.

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