Saturday 22 Sep, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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Introduction to R – Rechard Fergie

Everyone looks for ways to speed up the boring bit of reporting so that more time can be spent on the interesting bits. The R programming language, coupled with the GA API offers a flexible way to produce nice looking reports in a semi-automated way. R can also be used to build sophisticated forecasting models which can be combined with these reports to automatically produce a view of what has happened in the past and a prediction for the future.

This session will cover:

  • An introduction to R
  • Pulling data from the Google Analytics API
  • Basic usage of R and why they are a powerful combination

Prerequisites
This session is aimed at beginners. It is for anyone who is curious about applying R in their daily work to automate and reduce the workload by using the built-in tools and libraries. It will, however, be beneficial to have played around in R before starting the class.

Equipment required:

  • A computer with R, and R studio installed
  • A Google account (preferably with full access to at least one Google Analytics account)

About the Trainer

Richard Fergie is one of MeasureCamp’s most well-received trainers, delivering content and training for us both in the training days and during the main event. With a decade worth of experience in web analytics, statical modeling and machine learning, he’s one of the industries top minds, as well as being a skilled trainer able to teach courses from 101 level and up.

 

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