Saturday 17 Mar, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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MeasureCamp 6: Who’s going survey – the results!

Well, MeasureCamp has gone global, with events across Europe and as far away as Hong Kong – but now it’s time for MeasureCamp London!

Over 300 people signed up to attend, and we’re expecting around 250 to be there on the day!

We really want people to run at least one session and so we thought it’d be helpful to give you an idea of who’s coming – after all this is an un-conference where the content comes from YOU.

We had 49 responses to our “Who’s Going” survey – some interesting tidbits below:

Employment

Most people are employed (61%), but over a third are either contractors (23%) or business owners (14%):

Type of Employment

Type of Employment

 

We have a strong client-side showing (45%), but this is matched by those from the agency-side (45%), with only 10% from Vendors – so you’ll be pleased to know that no strong selling will be going on!

Area of Employment

Area of Employment

There’s likely to be a very strong eCommerce / Retail focus as 71% of people stated that they’re working on projects in this area. Don’t worry if that’s not your thing though as most people are working in multiple areas, including charity/public sector (37%):

Type of projects

Type of projects

Still lots of variety in job titles, with 38 different job titles listed – although most still included ‘analyst’.

Demographics

This is an international conference, and whilst most attendees are from the UK (61%), there are people traveling from 9 other countries:

Country travelling from

Country travelling from

There’s a lot of experience on offer too, with an average of 6.3 years in digital measurement:

Years of Experience in digital measurement

Years of Experience in digital measurement

And this translates into a lot of expertise – so remember to getting chatting!:

Level of expertise

Level of expertise

Most people are using Google Analytics (92%), but there’s till a lot of other experience in the mix:

Tools currently being used

Tools currently being used

Other tools included: SnowPlow, Piwik, AT Internet, KissMetrics, and Woopra.

Areas of interest…

Most people are interested in automation/integration, with Analysis and Visualisation coming close behind…

Areas of interest

Areas of interest

…Vs Actual time spent

However, most are actually spending their time on analysis and implementation:

Actual time spent

Actual time spent

Impact

Lastly, many feel that they’re having an impact on the businesses they work for, but on average only 54% actually feel this directly leads to changes:

Percentage of work actually resulting in change

Percentage of work actually resulting in change

 

Thank you for all your comments too – great to see lots of people hoping to share their knowledge and approaching MeasureCamp with an open mind.

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