Saturday 23 Sep, 2017

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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Adobe Analytics – Analysis

About this course

Beginner – Intermediate 3 hours

 

This workshop is for people starting out with Adobe Analytics or with experience of other tools they are looking to transfer to the Adobe world.

Agenda

 

  • How reporting is structured
  • Campaign tracking with Adobe
  • Attribution in Adobe – Marketing Channels
  • Custom traffic or Custom Conversion?
  • Allocation: Linear participation
  • What is Classified data and SAINT
  • Using Workspaces

 

 

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