Adobe Analytics – Analysis
About this course
|Beginner – Intermediate
This workshop is for people starting out with Adobe Analytics or with experience of other tools they are looking to transfer to the Adobe world.
- How reporting is structured
- Campaign tracking with Adobe
- Attribution in Adobe – Marketing Channels
- Custom traffic or Custom Conversion?
- Allocation: Linear participation
- What is Classified data and SAINT
- Using Workspaces
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