Saturday 25 Mar, 2017

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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Adobe Analytics – Analysis

About this course

Beginner – Intermediate 3 hours

 

This workshop is for people starting out with Adobe Analytics or with experience of other tools they are looking to transfer to the Adobe world.

Agenda

 

  • How reporting is structured
  • Campaign tracking with Adobe
  • Attribution in Adobe – Marketing Channels
  • Custom traffic or Custom Conversion?
  • Allocation: Linear participation
  • What is Classified data and SAINT
  • Using Workspaces

 

Prerequisites

None

Trainer

Alice Moore

Alice is a seasoned Adobe Analytics user with 6 years of Adobe Analytics experience. She is currently the Analytics Operations Manager at Disney interactive. Alice started her career in data management at telecom giant Cisco before moving into a Web Analyst role with the Guardian News Group. She then took over the leading web analytics role within the travel guide book publisher Lonely Planet, part of BBC Worldwide, before joining digital analytics and optimisation consultancy AEP Convert. In March she started her role at Disney.

In all these roles Alice has been using Adobe Analytics extensively both on the implementation and analysis sides. She provides insight to drive site optimisation as well designing and supporting the implementation of Adobe Analytics. This rare combination of analyst and data architect allows for a more meticulous and assured approach to online data discovery. What Alice does not know about Adobe Analytics is probably not worth knowing!

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