About this course
Everyone looks for ways to speed up the boring bit of reporting so that more time can be spent on the interesting bits. The Google Analytics API combined with the R programming language offers a flexible way to produce nice looking reports in a semi-automated way. R can also be used to build sophisticated forecasting models which can be combined with these reports to automatically produce a view of what has happened in the past and a prediction for the future.
This session will cover:
Access to a Google Analytics account with some data in it. A basic knowledge of R or another programming language is useful but not necessary. There is a lot of material to cover so a bit of prior knowledge will make things go a lot smoother. The material at https://www.datacamp.com/courses/introduction-to-r is a sufficient introduction.