Saturday 17 Mar, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Beginners BootCamp – Google Analytics and Google Tag Manager – Training XI

From the MeasureCamp team, this is a one day BootCamp to get you up to speed quickly in the fundamentals of Google Analytics and Google Tag Manager on Friday 22nd September in Central London.

Supported by experts in the digital analytics community, we’ll guide you through the key Google Academy content and assessments so you leave armed with the core knowledge to get started with both tools, alongside pointers for a whole bunch of resources to continue your journey. And a certificate!

Who’s This For?

This is a course for anyone that want to understand the basics in using Google Tag Manager and Google Analytics – no prior experience is required. Marketers, UX specialists, designers, developers, startups and non-profits are all welcome!

What Will You Learn?

How to:

  • Get Google Tag Manager onto your site
  • Manage marketing tags for tracking and re-marketing (e.g. Google Adwords, Facebook)
  • Create goals in Google Analytics to measure the success of your site
  • Break down and optimise your marketing performance
  • Understand how users flow through your site


These sessions are run non-profit to cover venue costs.

Venue: etc Venues, 1 Drummond Gate, London SW1V 2QQ
Date: Friday 9th September 2016
Morning (10am – 1pm): Google Analytics BootCamp
Afternoon (2pm – 5pm): Google Tag Manager BootCamp

Lead Facilitator

Phil Pearce is an independent Digital Analytics, PPC & SEO consultant based in the UK.

Over the past 14 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialist and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from the main search engines (Google & Bing).

How to book

Check availability and book your place here.

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