About this course
|Beginner / Intermediate||3 hours|
How to determine what your business objectives are based on the company strategy, how they relate to critical success factors and how to set KPIs that actually reflect business performance based on this.
No prior preparation is required.
Alec has 10 years experience of analytics from both client and agency side in a range of different industries from Financial services, Publishing through Government to eCommerce and Healthcare. Alec has set up and used many different analytics systems (some of which still exist!) to help organisations establish whether their digital activity is providing ROI and to give recommendations for improvement. Alec has just set up a new company, When Can I Stop which specialises in all sorts of digital analytics work.