Saturday 17 Mar, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Business Objectives and KPI Setting – Training XI

About this course

Beginner / Intermediate 3 hours

How to determine what your business objectives are based on the company strategy, how they relate to critical success factors and how to set KPIs that actually reflect business performance based on this.

Learning Outcomes

  • How to determine what the business objectives and critical success factors of the site based on the organisation strategy

  • How to set KPIs

  • How to build a measurement framework

  • How to validate KPIs

No prior preparation is required.


Alec Cochrane

Alec Cochrane

Alec has 10 years experience of analytics from both client and agency side in a range of different industries from Financial services, Publishing through Government to eCommerce and Healthcare. Alec has set up and used many different analytics systems (some of which still exist!) to help organisations establish whether their digital activity is providing ROI and to give recommendations for improvement. Alec has just set up a new company, When Can I Stop which specialises in all sorts of digital analytics work.

How to book

Check availability and book your place here.

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