Saturday 17 Mar, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

CRO for Agencies & Practitioners

About this course

Beginner – Advanced 3 hours ATTENDEE DRIVEN

If you’re from an agency or CRO outfit, please book a maximum of two tickets so that other people can benefit

In this workshop, Craig shares his experience training some of the top 10 CRO agencies and Practitioners in the world.  Craig will be using all his course materials, so you can ask him questions about these key components of running a world class optimisation function:

  • Market Research
  • Defining your offering
  • Hiring or outsourcing the team
  • Leads and Pitch research
  • Pitching to Clients
  • Kickoff meetings
  • Tool Selection
  • Pre-Flight checklist
  • Operations
  • Methodologies
  • Running Tests
  • Washup and reporting
  • Managing client meetings & psychology
  • Test management and archival
  • The future of CRO

If you are starting an optimisation business, adding this to your agency portfolio or building an in-house team – learn the smart shortcuts for commercial and client delight!


Attendees are encouraged to prepare questions that will be discussed during the session.



Craig Sullivan

Craig has been hacking the growth of websites, products and teams at the likes of John Lewis, Lovefilm, Autoglass, Lego and Google in the past few years.

He’s run over 40M visitor split tests in 34 countries and 19 languages, so has made *every* mistake in the book. Every stupid wasted test.

He’s finally worked out how to blend a range of tools, techniques, methodologies and team cultures into a better, data driven machine for growth, cost reduction, churn optimisation and more. Learn how.

How to book

Check availability and book your place here.

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