About this course
|Beginner / Intermediate||3 hours|
Digital analytics is great at delivering performance metrics but how do you use that data to understand which campaigns are truly best performers, which trends are significant and make predictions of how your customers will behave in the future?
The Data Mining and Modelling course will give you an introduction into the world of marketing statistics and predictive modelling to help you move your analytics from hindsight to insight to foresight.
Learn how to mine your data to spot significant trends
Understand how to test if your marketing campaigns are statistically significant
Peer into the future using time series and regression models to predict future web behaviours
Set objectives for your website based on future trends
Learn about some of the free tools to help you become a great analyst
This is an introductory course to Data Mining. If you have built predictive models before or been on advanced analytics courses this will likely be a bit below your level. If you are not sure please feel free to contact John through LinkedIn.
John has been having fun with data for nearly two decades and is beginning to show it!