Saturday 17 Mar, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Introduction to Data Mining & Predictive Modelling

About this course

Beginner / Intermediate 3 hours

Digital analytics is great at delivering performance metrics but how do you use that data to understand which campaigns are truly best performers, which trends are significant and make predictions of how your customers will behave in the future?

The Data Mining and Modelling course will give you an introduction into the world of marketing statistics and predictive modelling to help you move your analytics from hindsight to insight to foresight.

Learning Outcomes:

  • Learn how to mine your data to spot significant trends

  • Understand how to test if your marketing campaigns are statistically significant

  • Peer into the future using time series and regression models to predict future web behaviours

  • Set objectives for your website based on future trends

  • Learn about some of the free tools to help you become a great analyst



This is an introductory course to Data Mining. If you have built predictive models before or been on advanced analytics courses this will likely be a bit below your level. If you are not sure please feel free to contact John through LinkedIn.



John D’Arcy

John has been having fun with data for nearly two decades and is beginning to show it!
In that time John has helped clients measure and optimise their marketing communications across digital and traditional media. He’s been able to utilise the modelling and statistical skills he learned in the offline world to bring a more rigorous approach to the digital analytics industry.

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