Tealium iQ is a tag management system (TMS) tailored for use by enterprise companies.
This training session will serve as a introduction to the system, primarily for people knowing what a TMS is, but who doesn’t know much about Tealium’s product.
Some tips & tricks will also included in regards to both the TMS and debugging tools.
Having access to a Tealium iQ account will be an advantage, but not a must.
If you have an active login, you can try stuff yourself, while being introduced to it.
This session will be suitable for people with medium experience in working with TMS.
Knowledge about what a TMS generally is, or experience with products from other vendors, will definitely be a big advantage.
Peter Meyer is a certified Tealium iQ professional, working as an analytics developer in the Nordics based bank Nordea, using tools like Tealium iQ, Adobe Analytics and Adobe Target.
He has a background in the consultancy world, where he also worked extensively with Google Analytics, Google Tag Manager, Ensighten Manage, and other similar tools.
At MeasureCamp London #10, Peter also had a TMS themed training session, and regularly attend both MeasureCamp London and Superweek in Hungary, where he have been presenting the last three years.
Medium level technical web analytics knowledge is an advantage.
But you should still be able to learn something by attending, if you don’t consider yourself that technical.
Bringing a laptop is never a bad idea.
If you have access to Tealium iQ already, then that is a big plus as well.