About this course
|Beginner – Advanced||3 hours||ATTENDEE DRIVEN|
Craig will share hands-on techniques covering Lean Analytics, Research Tools, Prioritisation, AB testing, Voice of Customer, UX Research and Hypothesis Generation. With a complete slide pack, A3 worksheets, downloads and printables – you’ll be better armed to transform your own teams.
Attendees are encouraged to prepare questions that will be discussed during the session.
Craig has been hacking the growth of websites, products and teams at the likes of John Lewis, Lovefilm, Autoglass, Lego and Google in the past few years.
He’s run over 40M visitor split tests in 34 countries and 19 languages, so has made *every* mistake in the book. Every stupid wasted test.
He’s finally worked out how to blend a range of tools, techniques, methodologies and team cultures into a better, data driven machine for growth, cost reduction, churn optimisation and more. Learn how.