Saturday 22 Sep, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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Google Analytics: Segmentation and Audiences – Aislinn O’Toole – Sold Out!

Session Description – Sold Out!

This afternoon session is will cover a focused selection of the advanced features of Google Analytics and Google Analytics 360, including:

  • Advanced Segments
  • Custom Funnels
  • Audience (remarketing list) Creation
  • Audience Strategies
  • The DBM Integration
  • The Optimize 360 Integration for using GA audience to target website experiments

About the Trainer

Aislinn is the Lead Analytics Trainer at Jellyfish Training and is responsible for the development of all data and optimisation related trainings. She has been with Jellyfish Training since October 2016.

Prior to Jellyfish Training, Aislinn spent 6 years at Google in various roles in Ireland, the UK and the US. While at Google, Aislinn worked on the AdWords side of the business supporting SMBs with optimising their online advertising campaigns, troubleshooting Analytics queries and generally helping them make data-driven decisions about their marketing efforts. During this time she was also the EMEA Analytics specialist acting as an internal consultant and delivering GA training to colleagues.

From there, she moved to the GA 360 Suite team (formerly GA Premium team) in Google London where Aislinn worked as an Account Lead for some of the largest advertisers and publishers in Europe, supporting them with the roll-out of Analytics 360, Attribution 360, Audience Centre and Optimize.

Session Audience

This session is aimed at those interested in the capabilities of Analytics 360 but applicable to free GA users too. Join us for a hands-on session (bring your own laptop and GA login details if you have access) where we explore in depth Analytics 360’s ability to act as a “soft DMP”. Will will discuss segmentation and audience strategies, Custom Funnels, the DoubleClick Bid Manager and the Optimize 360 integrations in detail too.

This session has sold out.

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