Saturday 17 Mar, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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Google Analytics: Configuration and Best Practice – Theo Hayes

Session Description

This morning workshop will allow you to take your GA set up to the next level, focusing on the more advanced aspects of Google Analytics and throwing in some best practices with some tips and tricks. This session will cover:

  • Data Collection – methods and advantages
  • Google Analytics and cookies
  • Account, property and views
    • Filters best practice
    • Set up best practice
    • Tracking ID
  • Property config
    • Single/subdomain tracking
    • Cross-domain tracking and referral exclusions
    • User ID config
    • Session settings
    • Custom definitions
  • Campaign Managment
    • UTM parameters and best practice
  • View config
    • Content grouping
    • Custom channel groupings
  • Virtual pageviews and event tracking
    • Uses and application
  • Enhanced ecommerce overview
  • Measurement protocol
    • The awesomeness of the measurement protocol

Book your ticket for Theo’s workshop.

About the Trainer

Theo Hayes is specialist Jellyfish trainer, focusing on training across the Google 360 stack. With years of experience in building teams and driving real business value, he’s an expert in his field distilling his knowledge in this three-hour session.

 

Session Audience

This session is aimed at those who are responsible for the more advanced aspects of their GA accounts, focusing on best practice health and hygiene of the account and providing accurate data management, as well as people looking to expand their set up to fully leverage Google Analytics.

Book your ticket for Theo’s workshop.

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