Sadly, at times, we all have to deal with non-analytical folks in our organisation as part of our jobs, and the trend is for increased collaboration between stakeholders within organisations. Depending on the circumstances, we may have to deal with business leaders, functional leaders & multiple internal ‘clients’ who rely on our analyses.
This afternoon workshop will help you to make the most of those interactions, giving you valuable context of what is likely to matter to them most; tools to help you develop productive relationships with them; and strategies for getting more effective briefs from them. It will be a practical session, with an alarming lack of actual analytics work!
Colin brings a unique combination of experience, having previously been one of those annoying business leaders (at companies like LinkedIn, Yahoo!, and Advertising.com) and now having a solid foot in the world of analytics (as one of the co-founders of TestBoard). He has been delivering workshops like this for clients like Google, Conde Nast, WPP, Sovrn & many others for the last 5 years.
This session is for anyone who has to deal with varied stakeholders (internal & external) throughout the business they operate in – if you are on the receiving end of analytics queries and projects, need to extract more information from stakeholders to build out your brief, and/or if you have to deliver the results, then this workshop is right for you.
This session has sold out.