Slides, Photos, & Presentations from #MeasureCamp 6
MeasureCamp 6 was a very busy event, culminating with more than 250 of Europe’s best Digital Analysts meeting up in Central London. Here are all of the slides we managed to gather from the day. If your deck is missing from the list, or you have notes from one of the missing sessions, do drop them to @danbarker & they’ll be added.
Where there were no slides, we included photos, where there were no photos either we simply included the session title.
Here’s how the day began:
Here’s how things looked when the session board got busy:
And here, without further ado, are the titles, slides & photos from the many sessions held on the day:
1: Is Last click dead? » Room: At Internet By: Tim Pope
No slides, but here’s a photo of Tim:
— Richard Pickett (@richeranalytics) March 14, 2015
2: 4 Steps to better KPIs » Room: Mode Digital By: Ed Brocklebank http://www.slideshare.net/brocej/4-steps-to-better-kp-is
3: Customer satisfaction: A barometer, a way to improve your site or both » Room: Tealium By: Thomas Loveridge
No photos or slides for this one sadly.
4: The digital measurement process » Room: CallTracks By: Penelope Bellegarde
5: Best CMS plugins for GTM » Room: Lynchpin By: Phil Pearce
6: App Analytics » Room: Mezzo Labs By: Sid Shah
7: Enhanced Ecommerce with Google Analytics » Room: Decibel Insight By: Edward Upton
1: Tracking Offline Conversions » Room: At Internet By: Magdalena Petrova
2: Aaarrrrrr!!! Pirate Metrics » Room: Tealium By: James Gill
Blog post here: https://www.gosquared.com/blog/startup-metrics-101-analytics
3: 2 Invaluable charts for ecommerce analytics » Room: CallTracks By: Ed Brocklebank
4: Device Attribution » Room: Lynchpin By: Phillip Law
— Florian Giudicelli (@FlorianGiu) March 14, 2015
5: AB Testing & Analytics: The good, the Bad, the Ugly » Room: Mezzo Labs By: Kashif Yamin
6: How to integrate feedback data with web analytics data » Room: Ensighten By: Martijn Van Vreeden
7: 25+ Ways to destroy Google Analytics » Room: Decibel Insight By: Charles Meaden
12:10 – 12:40 Sessions
1: WTF is the difference between CRO and analytics? » Room: At Internet By: Matthias Bettag
Matthias kept his slides secret here, but we heard it was a great session.
2: Case Study: Implementation of Mixpanel+ Results » Room: Mode Digital By: Stefan Richter
3: Attribution models: How to use and the considerations » Room: Tealium By: Jacob Kildebogaard
4: Where’s the business logic? » Room: CallTracks By: [anonymous]
— Ricardo Tayar (@rtayar) March 14, 2015
5: A/B Testing Pitfalls » Room: Lynchpin By: Michal Parizek
6: Comparing GA ecommerce numbers with your sales DB: How close can you get » Room: Mezzo Labs By: Richard Pickett
No slides from this one sadly!
7: Your Experiences with integrating user research and Web Analytics » Room: Ensighten By: Paul Cook https://docs.google.com/presentation/d/1Jz18R7busFfiHYihMCs1dQVwUUYpxTOaSMJGtxucd4g/
8: Digital Analytics » Room: Decibel Insight By: [anonymous]
13:40 – 14:10 Sessions
1: Happy Analytics Tree Friends GA vs Adobe » Room: At Internet By: Alice Moore
2: How to: Recompute ROI using on- & off-line transactions with GA » Room: Mode Digital By: Bertrand Girard
3: Analytics Career Development » Room: Tealium By: Phil Pearce / Richard Fergie
4: Getting buy-in from senior management & data-driven design » Room: CallTracks By: Dominic Hurst
5: NIX for ETL » Room: Lynchpin By: Andrew Hood
6: Customer Lifetime Value » Room: Mezzo Labs By: Pavel Jašek / Richard Fergie
7: Discussion: The why matters » Room: Ensighten By: Bárbara Mackey
8: Using UserID » Room: Decibel Insight By: Jim Williams
— Nancy Guillén (@Nansky) March 14, 2015
14:15 – 14:45 Sessions
1: User-centric analytics » Room: At Internet By: Jan Tichý
2: If i could turn back time – from a users view » Room: Mode Digital By: Andrew Graham
The slides for this session were unfortunately lost in the past.
3: Health, PR and Measuring behaviour change » Room: Tealium By: Ed Hammerton
No slides, but we heard this was a good session.
4: Running Parallel Web Analytics tracking (e.g GA & Mixpanel) » Room: CallTracks By: Edward Upton
Don’t worry – more slides coming up soon!
5: What actually makes money » Room: Lynchpin By: Anna Lewis
Brainstorm photo at:
— dipesh shah (@D1PZ) March 16, 2015
6: Attribution Modelling (How?) » Room: Mezzo Labs By: Alexander Holman-Butt
No slides or photos.
7: Agile Analytics » Room: Ensighten By: Samia Abara
No slides or photos.
8: Tag Rant » Room: Decibel Insight By: Simo Ahava
14:50 – 15:20 Sessions
1: Digital Analytics: The Career Path » Room: At Internet By: Jason Manu
No slides, but if you’re interested in this do use the menu to visit the Measurecamp Job Board.
2: R » Room: Mode Digital By: Guillaume Lombard
Comprehensive training material from Richard Fergie here: http://www.eanalytica.com/files/using-r.pdf
3: Ethics & analytics discusion » Room: Tealium By: Tamsin Mehew
It would be unethical to share the information from this discussion without a full agreement audit trail.
4: search metrics brainstorm » Room: CallTracks By: Nicolas Malo
5: In house analysts » Room: Lynchpin By: Anna Lewis
The brainstorm photo is here again:
6: Customer Satisfaction Tool demo » Room: Mezzo Labs By: Dan Barker
TOP SECRET. NO ONE MUST KNOW!
— dan barker (@danbarker) March 14, 2015
7: The future of the analytics stack » Room: Ensighten By: Hugh Hopkins
8: SEO Datalayer: JSON-LD, supercharging your organic CTR » Room: Decibel Insight By: Phil Pearce
15:50 – 16:20 Sessions
1: Implementing GTM with SCRUM methodology » Room: At Internet By: Ronan Chardonneau
No slides. A great session title though.
2: Your conversion rate sucks – what really happened with your campaign » Room: Mode Digital By: Steen Rasmussen
3: Discussion: How to build a good digital experience for buying online – beyond metrics » Room: Tealium By: Ricardo Tayar
4: Measuring The Real World: Live demo » Room: CallTracks By: Nick Walker
Immense. Photo here:
— Keely Jacob (@Keelyjacob) March 14, 2015
5: Blackhat Analytics 3: Do be evil: force awakens » Room: Lynchpin By: Phil Pearce
6: Recruiting » Room: Mezzo Labs By: Peter Jakus
Slideless in seattle.
7: Effective Customer Feedback & Measurement Frameworks » Room: Ensighten By: Sean Burton
8: Learn attribution – alternative to data/rule driven » Room: Decibel Insight By: Panos Tsimpos
— Harvest (@harvestdigital) March 14, 2015
16:25 – 16:55 Sessions
1: “Measurethon” organising committee meeting (open to all) » Room: At Internet By: Phil Pearce
Contact @philpearce if you’re interested in getting involved.
2: Breaking down the barriers to the use of analytics » Room: Mode Digital By: Peter O’Neill
3: Don’t you have a Funnel view? » Room: Tealium By: Xavier Colomés
4: Feedback wanted! Implement your data layer in record time with Data Layer Doctor » Room: CallTracks By: Ed Brocklebank
Full site here: http://www.datalayerdoctor.com/
5: Measure Camp Paris » Room: Lynchpin By: Nicolas Malo
6: 5 CRO myths » Room: Mezzo Labs By: Amrdeep Athwal
7: AMA ask me anything » Room: Decibel Insight By: Russell Mcathy & Gang
— MeasureCamp (@MeasureCamp) March 14, 2015
The day finished – as ever – with Peter O’Neill, Keely Jacob, and the rest of the mighty team rounding things off.
Thanks to everyone for making it a wonderful event yet again.
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