Saturday 17 Mar, 2018

Starting at 9am

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One Drummond Gate, Victoria, London SW1V 2QQ
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MeasureCamp #10

Ten. Dix. Zehn. Kymmenen. Tien. Ti. Diez. Dziesięć… In any language that’s a pretty impressive number to reach – so thank you to all of you who travelled from far and wide to make MeasureCamp London 10 a truly momentous event!

Ideas were shared, connections were made and legends were crowned! Congratulations to Craig Sullivan, Phil Pearce, Nicolas Malo, Andrew Hood, Alec Cochrane and Keely Jacobs on becoming the first six Measurecamp Legends – well deserved after years of dedicated contribution to the digital analytics community. Watch the magic moment during the closing session here.

For the second time ever we broadcast the day via Periscope – with admittedly mixed success… See all the sessions that we captured here. You can also flick back through the day on social via our storify.

Here are all of the slides and materials we managed to gather from the day. If your deck is missing from the list, or you have notes from one of the missing sessions, do drop them to @Rosie-Parkin (or email rosie.parkin@gmail.com) & they’ll be added.

 

11:00-11:30 Sessions

You Don’t Have to Be a Data Scientist to Do Data Science by Carmen Mardiros – Watch this session on Periscope!

2017-04-03 22_23_07-You Don't Have to Be a Data Scientist to Do Data Science

Click here for Carmen’s slides

 

How real time dashboards can help you make better decisions by Tony Lu

2017-04-03 23_58_06-How real time dashboards can help you make better decisions - Measurecamp X - Go

Click here for Tony’s slides

 

11:35-12:05 Sessions

Mobile Patterns for Conversion by Craig Sullivan – Watch this session on Periscope!

Click here for Craig’s slides

 

Google Optimize Troubled Setup by Juraj Frank

No slides or materials yet for this session – send them through if you find them!

WTF are Related Products in Google Analytics Ecommerce by Michaela Linhart

An introduction to the Google Analytics Related Products Feature

2017-04-03 20_24_29-MeasureCamp #10 - WTF are Related Products in Google Analytics Ecomme…

Click here for Michaela’s slides

 

Strategy Execution Success: Plan a Digital Analytics Training Strategy by Phil Pearce

  • Digital Analytics strategy
  • GA & GTM implementation
  • Reporting & Analysis best practices

2017-04-03 20_34_06-Plan a Digital Analytics Training Strategy for an Analytics Agency

Click here for Phil’s slides

 

The Behavioural Analytics of Romantic Love: An Attribution Model to Avoid Divorce by Tim Bush

No slides or materials yet for this session – send them through if you find them!

Tracking Traffic within Multi Domain Networks by Chris Prahl

No slides or materials yet for this session – send them through if you find them!

Workshop to Discuss Customer Journey Mapping by Anna Lewis

Methods, tips, strategies, uses, planning, visualising benefits of customer journey mapping.

No slides or materials yet for this session – send them through if you find them!

Gaining Buy in from Business Sponsors by Alex Holman-Beth & Emily Hutchings

No slides or materials yet for this session – send them through if you find them!

Analytics Advice for a Newbie by Kishan Basnet

No slides or materials yet for this session – send them through if you find them!

12:10pm – 12:40pm

Web Analytics: More than just a tag on a page by Deepak Anitha – Watch this session on Periscope!

No slides yet for this session – send them through if you find them!

Enhanced Ecommerce for Non Ecommerce Websites by Nathan Stockford

2017-04-03 21_15_00-Yard at MeasureCamp London 2017

Click here for Nathan’s slides

 

#WomenInAnalytics Why you should care by Krista Seiden

Click here for Krista’s slides

 

Shaping Up an Analytics Proposition by Gidi Delayahu

No slides or materials yet for this session – send them through if you find them!

Introduction to Google Data Studio Dashboard by Annabel

No slides or materials yet for this session – send them through if you find them!

Voice o Customer Analytics (Discussion) by Mihail Dobrinski

No slides or materials yet for this session – send them through if you find them!

The WAR of Channels: Who owns my sale by Robbie Todd & Dipesh Gossar

No slides or materials yet for this session – send them through if you find them!

 

1:40pm – 2:10pm

Morphing GA into an Affiliate Analytics Monster by Phil Pearce – Watch this session on Periscope!

How to hack GA’s native campaign tracking, leverage 1st party cookie power and align GA’s sessionisation logic more closely with 30 day affiliate systems.

2017-04-03 22_19_06-Morphing GA into an Affiliate Analytics Monster

Click here for Phil’s slides – and here for his GTM config file.

 

Data Pollution; The Silent Killer by OptimiseOrDie

No slides or materials yet for this session – send them through if you find them!

The Customer Journey Illustrated with examples from the Hunger Games by Clarice Lin

No slides or materials yet for this session – send them through if you find them!

Google Optimize Learnings by Krista Seiden

No slides or materials yet for this session – send them through if you find them!

New & Affordable Analytics and Optimisation Tools by Jorrin Quest & Ton Wesseling

Click here for Jorrin and Ton’s list of tools

 

Building an Optimisation Culture by Adam Morrell

No slides or materials yet for this session – send them through if you find them!

How to write the ******* documentation for the implementation by Michael Janssen

No slides or materials yet for this session – send them through if you find them!

 

Using regression Analysis, Monte Carlo simulations and more to optimise paid media budget allocations by Simon Lofwander

2017-04-03 22_35_47-Statistical modelling to optimise paid media campaigns

Click here for Simon’s slides

 

Can Analytics and Marketing live happily together by Mikko Piippo

No slides or materials yet for this session – send them through if you find them!

Client side self service by James Penman

No slides or materials yet for this session – send them through if you find them!

 

2:15pm – 2:45pm

Simo’s Top 30 GTM Tips by Simo Ahava – Watch this session on Periscope – part1 & part2!

Click here for Simo’s blog post “100+ Google Tag Manager Learnings”

 

A 15 Year A/B Test by Bhavik Patel

No slides or materials yet for this session – send them through if you find them!

Analysis to Insight by Ravi Mistry

No slides or materials yet for this session – send them through if you find them!

All Things Adobe Analytics by James Cornwall & Deepak Anitha

No slides or materials yet for this session – send them through if you find them!

Unmanaged Tags by Eike Pierstoff

No slides or materials yet for this session – send them through if you find them!

Ecommerce Analytics for non ecommerce websites by Lukas Kakalejcik

Untitled1

Ecommerce for Non-ecommerce website – Measure camp

My CMS has Analytics Tools. Discuss by Dominic Hurst

Click here to read Dominic’s blog

Get People to Pay More with Ethical Products by Will

No slides or materials yet for this session – send them through if you find them!

 

2:50pm – 3:20pm

Push Analytics Teams Forward by James

No slides or materials yet for this session – send them through if you find them!

Live Grid Optimisation by Craig Sullivan

Click here to register for the ProfitGrid

 

GDPR + Privacy: Are You Ready? by Yves-Marie Lemaitre

GDPR comes on May 25th 2018. Have you started your way to compliance?

No slides or materials yet for this session – send them through if you find them!

Weird and Wonderful things to push to the dataLayer by Charles Meaden

No slides or materials yet for this session – send them through if you find them!

How to start your own Analytics Agency by Adrian Kingwell

No slides or materials yet for this session – send them through if you find them!

Cardiff/Bristol Measurecamp II + MeasureCamp committee London by Nathan Stockford, Peter

No slides or materials yet for this session – send them through if you find them!

How to beat iframes by Miroslav Ficza, Chris Prahl

No slides or materials yet for this session – send them through if you find them!

 

3:50pm – 4:20pm

Think stats: chi square test for digital analytics by Pawel Kapuscinski

2017-04-03 23_55_52-Chi squared test for digital analytics

Click her for Pawel’s slides

 

Google analytics extreeeeem by Grant Kemp

No slides or materials yet for this session – send them through if you find them!

Tiering it all together DMP, remarketing, onsite personalization by Eric B – Watch this session on Periscope!

No slides or materials yet for this session – send them through if you find them!

10 MeasureCamp later how do I do it? by Keely Jacob

No slides or materials yet for this session – send them through if you find them!

Marketing, sale + cx retention dashboards we use every day by Chris and Tomasz – Klipfolio

No slides or materials yet for this session – send them through if you find them!

Mat hatters tea party by Alice Moore

No slides or materials yet for this session – send them through if you find them!

4:25pm – 4:55pm

@thirstybear and friends ask me anything with alcohol! by Russell Mcathy

No slides or materials yet for this session – send them through if you find them!

Live quiz on analytics and optimisation with Beers by Jorrin Quest & Tim Wesseling – Watch this session on Periscope!

No slides or materials yet for this session – send them through if you find them!

Cooking and gardening chat with tasty samples by Charlse Meaden and Craig Sullivan

No slides or materials yet for this session – send them through if you find them!

Enhanced e-commerce tips and tricks by Sebastien Monier

No slides or materials yet for this session – send them through if you find them!

Lead – tracking for b2b by Lukas Harms

No slides or materials yet for this session – send them through if you find them!

5×5 by Ste Hughes + Dan + Tahlor + Montse +

No slides or materials yet for this session – send them through if you find them!

Best of the best. Analytics growth hacks by Tim Queen

No slides or materials yet for this session – send them through if you find them!

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