Saturday 30 Sep, 2023
Starting at 8.30am doors openEtc Venues Fenchurch Street
etc.venues Fenchurch Street, 8 Fenchurch Pl, London EC3M 4PBMeasureCamp #12
We did it again.
In mid March 2018, some of the brightest minds in digital analytics came together to share their knowledge and learn something new, while meeting new and old fellow analysts. Not even St Patrick’s Day could prevent MeasureCamp XII from being a success.
The digital analytics community in UK and around the world made it possible by attending, sponsoring, presenting and sharing their experience. It wouldn’t have been possible without you. Thanks!
Some achievements
We achieved several things during the day.
- Many of the big number of first-time attendees also did a presentation. For some it was their first time presenting too.
Bhav’s new speaker blog series or Yves-Marie’s blog post about his experience as a first-time at MeasureCamp may have helped to do the trick. Let us know if you fancy sharing your experience on our blog.
See some of the feedback:
Thank you @MeasureCamp for giving me the opportunity to formally learn in an informal setting! Never thought I'd be hosting a discussion at my first unconference, but the experience and value were too good to miss!🎉thank you to all the workers and sponsors as well! #measurecamp https://t.co/CTf9IIRWzh
— Georgia Pocock (@Pocock95) March 18, 2018
First timer @joradig on why he came today. Representing @givetruly 👋😊 #MeasureCamp pic.twitter.com/vRRzy2PSMc
— MeasureCamp (@MeasureCamp) March 17, 2018
- We all raised £737 for a worthy cause, a charity called Code Club,which helps nine to 13 year-olds to learn to code.
How many of you would’ve liked an experienced coder to help you with the nitty gritty of coding when you started? Your contributions have helped to make it possible so far. You can still contribute. Thanks!
Sessions
We recorded many of the sessions, which you can watch on our Periscope channel. For example, the opening session.
Find a list below with the presentations, discussions, links to slides, blog posts and video recordings where we have them. Get in touch if we have misspelled your name or if we need to add anything to the list.
| Session name | Speaker | Twitter handle | Slides | Video/ blog post |
|---|---|---|---|---|
| Give Data Studio a Chance | Guiomar Gonzalez | @guiometrics | https://goo.gl/BqhgZS | |
| From pagespeed –> sitespeed insights with R | Donal Phipps | @donalphipps | bit.ly/ps_measurecamp | https://goo.gl/H3ko2f |
| Clickstream Analysis with Markov Chains | Alexandros Papageorgiou | @alpapag | https://goo.gl/15Pmx8 | |
| Smart insight and intelligent report | Phil Pearce | @philpearce | ||
| Conversion optimisation chat | Chris Marsh | @chrismarsh_uk | ||
| Digital nomad – travel and see the world. But how? | Johannes Radig | @joradig | ||
| Intelligent data – thoughts on analytics of tomorrow | Steen Rasmussen | @strasm | https://goo.gl/x59FM6 | https://goo.gl/Fk253h |
| Attribution – not models but actions | Russell McAthy | @therustybear | https://goo.gl/2jyt2J | |
| How to get university sites to move quickly | Phil Pearce | @philpearce | https://goo.gl/wYz4pg | |
| 25 Tips/Tricks/Hacks in 30 mins | Peter O’Neill | @peter_oneill | https://goo.gl/bSYgNK | https://goo.gl/cr5yrG |
| Enhanced ecommerce for non-ecom websites | Nathan Stockford | https://goo.gl/gmrEjd | ||
| Customer journey: marketing clouds vs customer data hubs | Marc-Anton Clavel | @w0nvel | https://goo.gl/aE4M6g | https://goo.gl/AWBshp |
| Device Experience Mining | Craig Sullivan | @optimiseordie | https://goo.gl/oP7afb | |
| How do you manage/optimise your own workflow | Colin Smith | @colin42 | ||
| Pros and cons of Data Studio, Power BI and Tableau | Helena Kleist | @HelenaKleist | https://goo.gl/uQU8eY | |
| Web analytics for a SAAS company | Jeremie Er-rafiqi | @Ratouffe | jim.do/as-slides | |
| Agile Analytics | Simo Ahava | @SimoAhava | https://goo.gl/1vE6BG | https://goo.gl/g4GEhb https://goo.gl/FomWRF |
| How to train your new analyst | Matt Whiteley | @thatmattw | https://goo.gl/BHJzan | |
| GDPR with GTM and R | Danny Mawani Olsen | @dannymawani | https://goo.gl/QqJDcQ | https://goo.gl/kGwySn |
| Are we paying them too much – can we become more profitable | Clarice Lin | @missclaricelin | https://goo.gl/hpphqv | https://goo.gl/4iR2ie |
| Startup Analytics | Matthew Brandt | https://goo.gl/QiuMmN | ||
| What skills does an analyst need in 2019 | Alice Moore & Grant Kemp | @ukdatageek @alicejmoore |
https://goo.gl/PZCtXn | |
| When did you last audit Google Analytics | Craig Sullivan & Charles Meaden | https://goo.gl/rwH2Am | ||
| GTM Brewmaster (Cider + GTM session) | Phil Pearce | @philpearce | https://goo.gl/4euMZ1 | https://goo.gl/hmxKrz |
| Which programming language to learn – R or Python? | Maggie Petrova | @petrovamagi | https://goo.gl/MV1SZS | |
| Apache Beam: The road visits re-assessment & ETL victory | Konstantinos Papadopoulos | https://goo.gl/wzF6g4 | ||
| A stepwise approach to cross-channel personalisation | Niels Reijmer | https://goo.gl/e7b97K | ||
| Build your own power analytics tool | Alban Gerome | @albangerome | https://goo.gl/TPhCE5 | |
| Website personalisation DIY with Google Tag Manager | Johannes Radig | @joradig | https://goo.gl/KbnwfA | https://goo.gl/vAqJJM |
| Alexa, do I need to go to work today? | Dominic Hurst | @dh_analytics | https://goo.gl/JUxYhF | |
| Apps discussion | Gerry White | @dergal | https://goo.gl/Y1qurh | |
| Anything and everything Adobe Analytics | Deepak A & Stephen A | |||
| Google Analytics/Tag Manager/Optimise/Data Studio – tips and bugs you should know about | Alan Daitch | |||
| SAAS KPIs for Google Analytics | Arnout Hellemans | @hellemans | https://goo.gl/HwMU1m | |
| Measuring content with Google Analytics e-commerce | Cyprien Vallette & Sebastien Monnier | @smonnier | ||
| 10 things I wish I was told when I started with Google Tag Manager | George Slokoski | https://goo.gl/oZMgRv | ||
| Rolling out global projects | Julien Cocquet | https://goo.gl/Ggx7kW | ||
| How to develop analytics masterclass | Peter Jakus | |||
| Ideas how to deal with PII in Google Analytics | Johannes Arne | |||
| Tips and tricks of digital optimisation | Dan | |||
| Lessons learned from your no 1 stakeholder | Ellie Hughes | https://goo.gl/zY8jMH | ||
| Data in politics | Ihtesham Afzal | |||
| The future of analytics roles | Kathryn Choi | |||
| The evolution of the digital analyst | Michael Feiner | |||
| Data whispering and measuring the universe with a graph | John Woods | @johnawoods | ||
| Google Attribution 360 | Ilona | @IlonavandeB | ||
| Get to know your audience: bringing metrics to the newsroom | Hanne Brasseur | |||
| What’s wrong with this graph? | Gidi Delayahu | |||
| E-commerce on-site search ideas for analytics | Gabriela Denilson | |||
| Is user intent messing up your attribution models? | Dilyan Damyanov | @dilyan_damyanov | ||
| AB testing portal | Carly | |||
| Rise of the learning machines | Nicholas Duddy | @nickduddy | ||
| Beyond A/B testing part 1 | Matt Gershoff | @mgershoff | ||
| Beyond A/B testing part 2 | Matt Gershoff | @mgershoff | ||
| Becoming an artisan analyst practitioner by building tools customised to your needs |
MeasureCamp XIII
We’re already working hard to make the next one happen. So please get in touch if you want to sponsor MeasureCamp XIII, have any suggestions or want to write for our blog.
Also, if you sign up to our newsletter, you can be in the know about what’s happening during and before the conferences and in the digital analytics world. Find the form on the footer of the website.
See you shortly.
