This is a story of how and why … I got involved in Measurecamp.
Once upon a time there was an innocent (hmm) marketer, happily frolicking in the world of digital comms. Every day, activities would be launched, measured and then evaluated with the help of Google Analytics and regular doses of Avinash’s wisdom. It was a long and mostly individual effort.
But one day a tweet appeared, like the branch of a tree along a rushing river bank, about a gathering (on a Saturday no less) of analytics-loving people from around the world (ahem, ok around London). And our plucky little marketer decided she absolutely had to go.
What was it about? No idea. Why go? Dunno. Who was going to be there? Didn’t have the foggiest. Were there tickets available? No, but there was a waitlist (unsurprising three days before this free event). And after waiting, and waiting, and waiting, there was an email at the 11th hour saying yes, there was a ticket for me! Oh happy day!
So rising with the sun (assuming the sun woke up about an hour after it rose in the sky) our hero traversed London and arrived slightly nervous at Mozilla HQ. And then an awakening occurred. So many people, students, vendors, director, agency staff, marketers, analysts and groupies (well, maybe one day when big data gets bigger) gathered together. They shared their insights, experiences, successes and failures freely and in a spirit of openness. Relationships were formed, ideas flowed and delicious food was consumed.
And then the day had to come to an end. But that wasn’t the end of the story. No sooner was the conference declared over when spontaneously shouts of ‘again, again’ broke out. So Measurecamp is coming back.
It was an amazing day and I was inspired by the intricacy of analytics (fiddly data bits), the opportunities for competitive advantage offered to those who do this stuff well (the prize) and the internal business challenges around communication and organisation that make this field a multi-headed beast.
I’ve was so inspired by the event and the UK analytics community that I’m now stepping up to help organise the next event.