Picture the scene – a chilly January night in a pub in London WC1. 20 or so patrons sit and variously watch the darts, idly chat or read whatever comes to hand as the bar staff busy themselves by re-stocking and updating menus. The private room upstairs, however, is standing room only as around 80 people crane their necks to view the questioning of 6 panel members. The subject of their discussion? Tag management.
This event amply demonstrates the appetite for information on one of the biggest innovations in digital marketing in the last decade so we are delighted that Measure Camp London #2 has chosen to cover the topic next month. Given how positively a tag management solution can impact tagging costs, attribution, web performance and privacy, I am confident that there will be plenty of useful discussions held at (and, likely, after) the event and it will be the 1st topic up for debate in the main room on the day.
Tealium was keen to sponsor the event because as an unconference, Measure Camp allows digital practitioners to set the discussion, swap practical advice and get into the nuts and bolts of a topic. Traditional conferences and seminars play an important role in our industry, but an unconference allows for digging into the practical, rather than the theory, with like minded individuals. We will be on hand to input our experience of tag management on the day when required but, importantly, we look forward to hearing your experiences on how you have made it work for you and how it has increased your marketing agility.
Senior Marketing Manager