Formisimo is a form and checkout optimisation tool that measures form interactions and generates insight on user behaviour and optimisation opportunities. It’s a powerful way to understand what users do within your forms and why they abandon them.
From e-commerce to travel to financial services, almost every website requires a user to complete a form before they become of value. Improving your forms is an untapped optimisation opportunity. Formisimo shows you these optimisation opportunities and helps you prioritise which issues to fix in order to get the highest conversion uplift first.
Formisimo is a platform focused on form analytics. The nine reports have been built to reveal issues that website visitors have in your forms, and their deep behavioural metrics are used to diagnose problems, measure performance during optimisation and monitor the performance of your forms and checkouts.
Using Formisimo reports you’ll be able to see which fields cause drop off, how users flow between fields, where (and what type) of corrections are made in fields along with field-level performance scoring that will show you how each field performs compared to your site and your industry. You can view millisecond accurate timings for fields and the user completion process, and their Real Time report shows you real-time behavioural data for your forms. Data can be analysed across any time-range, from a single day to multiple years, and you can segment their reports by device type and see how location impacts on your form metrics.
Export Formisimo’s custom, calculated metrics easily via CSV, a custom export or through their up-coming Adobe Analytics connector. If your forms are part of a multiple-step process use the Form Funnels to link forms together and get performance metrics across your entire process, then zoom in to each step to explore in greater detail.
Formisimo is more than just Form Analytics. Their Ideas Centre contains filterable content that will give you ideas on how to optimise your forms and fix specific form issues. Enterprise users get access to the senior team, and they’ll guide you through your form optimisation process.
Companies like Uber, Experian, DFS, JustGiving, Secret Escapes and Toyota trust the Formisimo to increase the conversion rates of their forms and checkouts.
Tel: 0800 772 0982