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It’s anticipated that by 2022, 80% of the advertising process will be automated. With the remainder of the process made up of elements that rely on human drivers, such as brand value and storytelling, we will have reached peak automation. Programmatic is playing a huge role in this transition, dominating the majority of mobile display […]Read more »
Let’s make something cool. Let’s make something cool that works. Let’s make something cool that other people can use. These are the things I’m always aiming for. Working in analytics/data science/marketing science/econometrics/whatever it’s called this year, it feels like I’m constantly trying to catch up with what the latest new buzzword and solution there is […]Read more »