Saturday 21 Sep, 2019

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Adobe Evaluation – Alice

Session Description

Have you ever been curious how to choose between different analytics tools?
Or you just want to know more about adobe analytics.
This session will have a comparison between GA and Adobe.
As well as a comparison between the tools attendees will also learn how to create reports in the interface and some of the basics of deployment.

Key questions:
What are the considerations when picking analytics tools?
What are the differences between these tools?
How does attribution work in adobe?
Video tracking in Adobe, why do big media companies like adobe?
Advanced segmentation and calculated metrics in adobe

Session Audience

This session for people who are new to adobe but who have previous experience with other analytics tools.
Perfect session for people who are looking at changing tools or just want to open their options in the job market

About the trainer

Alice J Moore has been using Adobe Analytics for almost 9 years at companies like BBC, Disney and the guardian. She is currently Working at Discovery communications as senior analytics manager running their analytics strategy across their international Vod service. A veteran of measurecamp she has previously run other training sessions on implementation and insights.


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