Saturday 21 Sep, 2019

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Auditing Google Analytics Configurations – Craig Sullivan and Charles Meaden

Session Description

With over 30 years of experience auditing and fixing broken Google Analytics setups, Craig Sullivan and Charles Meaden have combined their bitter and hard won experience into this handy and practical course on how to spot, prioritise and fix issues yourself.

This workshop will focus on three core areas:

– Doing a complete journey and tag walkthrough
– Fixing the common GA issues that pollute or bias data
– Bootstrapping your setup with some useful tweaks

Whether you’re an Analyst, Agency or CRO specialist, none of your work is meaningful if basic data collection is flawed. Craig & Charles will give you everything you need to avoid bias in your decision making and to turn this into a repeatable skill or service. As Simo Ahava points out, data collection is one of the few places that can pollute the entire data lifecycle within companies, leading to bad business decisions. Learn how to remove pollution and enhance your data, with less than a day’s effort per website. Craig and Charles have trained hundreds of people in analytics and optimisation techniques and love to share the insights from their work. With a full pack of slides, tools, checklists and resources, you’ll have everything you need to do this back at the office!”

Session Audience

This is for experienced GA analysts or practitioners– who are working with client configurations or their own sites on a regular basis. We expect you’ll need a couple of years’ experience working with GA, GTM and managing configurations.

About the trainer

Craig has been hacking UX, Analytics, AB Testing and Research Toolkits for over 12 years, to get better outcomes for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos and Red Bull.  He’s really hacked off at how badly Google Analytics is configured and is on a mission to increase awareness of this issue and get it fixed. You can find him tweeting stuff or arguing with people as @optimiseordie or just grab him at Measurecamp”

Charles has been fixing and configuring analytics systems for over 23 years and helps organisations like Disney, Citibank, M&M Direct and Mothercare to ensure they have actionable, clean and useful data. Over that period he’s built up a massive checklist of every way to break Google Analytics and lots of useful tips to enrich your data. He’s always tweeting analytics, data and news @charlesmeaden.”

Session Requirements

If you have a website or journey path you’d like us to do a tag walkthrough for, please send this through at least a week before the workshop, so we can take a look. Feel free to bring a laptop, if you want to share something with the group or ask a question about your specific configuration. We will cover everything you need to do an audit, so you won’t need live access to GA during the workshop.

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