Saturday 22 Sep, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Google Analytics Intro and Reporting – Ally Forsyth

Session Description

This session will cover

  • Objectives and KPI setting – create your own measurement plan
  • Metrics/Dimensions – what are they?
  • Google Analytics Interface – a beginners overview with some quick tips and tricks

This will give the crash course into how GA can be leveraged to drive real business insight.

Book your ticket for Ally’s workshop.

About the Trainer

Ally is a Senior Digital Analytics Manager and Trainer at Jellyfish, a boutique digital agency. With over 7 years experience in the analytics industry at both Lynchpin Analytics and Jellyfish, and training through Digital Marketing Institute and Econsultancy. He has worked with various Global and FTSE 100 clients across all sectors including publishing, not-for-profit, e-commerce and retail. These projects have involved all aspects of digital analytics from Strategy and Requirements through to Implementation and Analysis.

Session Audience

This is aimed at people who are looking for an education as to the more strategic side of Google Analytics, how to relate the data to business objectives, and how to empower yourself to collect data without needing to leverage a specialist analytics team. Ideal for both senior stakeholders and new analysts alike.

Book your ticket for Ally’s workshop.

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