We look at mobile analytics and how it differs from web analytics in subtle but important ways. We’ll answer four key questions to take you through the different considerations you’ll want to be aware of to help understanding mobile performance. Where is my mobile traffic coming from? What is the objective of my mobile site? How can I measure this traffic? What does mobile success look like? The training is aimed at people who have traditionally measured web and mobile performance together. With mobile traffic and engagement at record levels it’s increasingly important to separate out reporting in order to establish a true picture of performance.
Hannah Severin has delivered training at different levels, from novices and freelance creatives to marketers and executives and adapts her delivery style to suit the needs of the session. Certified in Adobe Analytics, Google Analytics and Firebase, Hannah has a vast range of experience to offer and is happy to go the extra mile to ensure that her students always get the best from each session and leaving feeling confident in what they have learnt.