I am 95% confident that at the end of this course you will be able to write robust hypothesis, understand the impact of seasonality and external variables that could impact the results of your testing strategy as well as a tiny bit of statistics to give you confidence in the results.
… and a some custom tools to make life easier
A keen interest in Optimisation more specifically about data and methodologies that drive strong learning and successful campaigns.
A computer with a text editor
A computer with R, and R studio installed
As an electronic and electrical engineer Guillaume has always had a passion for solving problems, started his digital journey in SEO and found his true passion in data and optimisation even bringing AB testing in his private life. From vendor (Webtrends) to startup (Moonpig) before joining corporate (HSBC), I have experienced a wide range of industries with local and global exposure.