Saturday 21 Sep, 2024
Starting at 8.30am doors openEtc Venues Fenchurch Street
etc.venues Fenchurch Street, 8 Fenchurch Pl, London EC3M 4PBMeasureCamp #10
Ten. Dix. Zehn. Kymmenen. Tien. Ti. Diez. Dziesięć… In any language that’s a pretty impressive number to reach – so thank you to all of you who travelled from far and wide to make MeasureCamp London 10 a truly momentous event!
Ideas were shared, connections were made and legends were crowned! Congratulations to Craig Sullivan, Phil Pearce, Nicolas Malo, Andrew Hood, Alec Cochrane and Keely Jacobs on becoming the first six Measurecamp Legends – well deserved after years of dedicated contribution to the digital analytics community. Watch the magic moment during the closing session here.
For the second time ever we broadcast the day via Periscope – with admittedly mixed success… See all the sessions that we captured here. You can also flick back through the day on social via our storify.
Here are all of the slides and materials we managed to gather from the day. If your deck is missing from the list, or you have notes from one of the missing sessions, do drop them to @Rosie-Parkin (or email rosie.parkin@gmail.com) & they’ll be added.
11:00-11:30 Sessions
You Don’t Have to Be a Data Scientist to Do Data Science by Carmen Mardiros – Watch this session on Periscope!
Click here for Carmen’s slides
How real time dashboards can help you make better decisions by Tony Lu
11:35-12:05 Sessions
Mobile Patterns for Conversion by Craig Sullivan – Watch this session on Periscope!
Google Optimize Troubled Setup by Juraj Frank
No slides or materials yet for this session – send them through if you find them!
WTF are Related Products in Google Analytics Ecommerce by Michaela Linhart
An introduction to the Google Analytics Related Products Feature
Click here for Michaela’s slides
Strategy Execution Success: Plan a Digital Analytics Training Strategy by Phil Pearce
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
The Behavioural Analytics of Romantic Love: An Attribution Model to Avoid Divorce by Tim Bush
No slides or materials yet for this session – send them through if you find them!
Tracking Traffic within Multi Domain Networks by Chris Prahl
No slides or materials yet for this session – send them through if you find them!
Workshop to Discuss Customer Journey Mapping by Anna Lewis
Methods, tips, strategies, uses, planning, visualising benefits of customer journey mapping.
No slides or materials yet for this session – send them through if you find them!
Gaining Buy in from Business Sponsors by Alex Holman-Beth & Emily Hutchings
No slides or materials yet for this session – send them through if you find them!
Analytics Advice for a Newbie by Kishan Basnet
No slides or materials yet for this session – send them through if you find them!
12:10pm – 12:40pm
Web Analytics: More than just a tag on a page by Deepak Anitha – Watch this session on Periscope!
No slides yet for this session – send them through if you find them!
Enhanced Ecommerce for Non Ecommerce Websites by Nathan Stockford
Click here for Nathan’s slides
#WomenInAnalytics Why you should care by Krista Seiden
Click here for Krista’s slides
Shaping Up an Analytics Proposition by Gidi Delayahu
No slides or materials yet for this session – send them through if you find them!
Introduction to Google Data Studio Dashboard by Annabel
No slides or materials yet for this session – send them through if you find them!
Voice o Customer Analytics (Discussion) by Mihail Dobrinski
No slides or materials yet for this session – send them through if you find them!
The WAR of Channels: Who owns my sale by Robbie Todd & Dipesh Gossar
No slides or materials yet for this session – send them through if you find them!
1:40pm – 2:10pm
Morphing GA into an Affiliate Analytics Monster by Phil Pearce – Watch this session on Periscope!
How to hack GA’s native campaign tracking, leverage 1st party cookie power and align GA’s sessionisation logic more closely with 30 day affiliate systems.
Click here for Phil’s slides – and here for his GTM config file.
Data Pollution; The Silent Killer by OptimiseOrDie
No slides or materials yet for this session – send them through if you find them!
The Customer Journey Illustrated with examples from the Hunger Games by Clarice Lin
No slides or materials yet for this session – send them through if you find them!
Google Optimize Learnings by Krista Seiden
No slides or materials yet for this session – send them through if you find them!
New & Affordable Analytics and Optimisation Tools by Jorrin Quest & Ton Wesseling
Click here for Jorrin and Ton’s list of tools
Building an Optimisation Culture by Adam Morrell
No slides or materials yet for this session – send them through if you find them!
How to write the ******* documentation for the implementation by Michael Janssen
No slides or materials yet for this session – send them through if you find them!
Using regression Analysis, Monte Carlo simulations and more to optimise paid media budget allocations by Simon Lofwander
Can Analytics and Marketing live happily together by Mikko Piippo
No slides or materials yet for this session – send them through if you find them!
Client side self service by James Penman
No slides or materials yet for this session – send them through if you find them!
2:15pm – 2:45pm
Simo’s Top 30 GTM Tips by Simo Ahava – Watch this session on Periscope – part1 & part2!
Click here for Simo’s blog post “100+ Google Tag Manager Learnings”
A 15 Year A/B Test by Bhavik Patel
No slides or materials yet for this session – send them through if you find them!
Analysis to Insight by Ravi Mistry
No slides or materials yet for this session – send them through if you find them!
All Things Adobe Analytics by James Cornwall & Deepak Anitha
No slides or materials yet for this session – send them through if you find them!
Unmanaged Tags by Eike Pierstoff
No slides or materials yet for this session – send them through if you find them!
Ecommerce Analytics for non ecommerce websites by Lukas Kakalejcik
Ecommerce for Non-ecommerce website – Measure camp
My CMS has Analytics Tools. Discuss by Dominic Hurst
Click here to read Dominic’s blog
Get People to Pay More with Ethical Products by Will
No slides or materials yet for this session – send them through if you find them!
2:50pm – 3:20pm
Push Analytics Teams Forward by James
No slides or materials yet for this session – send them through if you find them!
Live Grid Optimisation by Craig Sullivan
Click here to register for the ProfitGrid
GDPR + Privacy: Are You Ready? by Yves-Marie Lemaitre
GDPR comes on May 25th 2018. Have you started your way to compliance?
No slides or materials yet for this session – send them through if you find them!
Weird and Wonderful things to push to the dataLayer by Charles Meaden
No slides or materials yet for this session – send them through if you find them!
How to start your own Analytics Agency by Adrian Kingwell
No slides or materials yet for this session – send them through if you find them!
Cardiff/Bristol Measurecamp II + MeasureCamp committee London by Nathan Stockford, Peter
No slides or materials yet for this session – send them through if you find them!
How to beat iframes by Miroslav Ficza, Chris Prahl
No slides or materials yet for this session – send them through if you find them!
3:50pm – 4:20pm
Think stats: chi square test for digital analytics by Pawel Kapuscinski
Google analytics extreeeeem by Grant Kemp
No slides or materials yet for this session – send them through if you find them!
Tiering it all together DMP, remarketing, onsite personalization by Eric B – Watch this session on Periscope!
No slides or materials yet for this session – send them through if you find them!
10 MeasureCamp later how do I do it? by Keely Jacob
No slides or materials yet for this session – send them through if you find them!
Marketing, sale + cx retention dashboards we use every day by Chris and Tomasz – Klipfolio
No slides or materials yet for this session – send them through if you find them!
Mat hatters tea party by Alice Moore
No slides or materials yet for this session – send them through if you find them!
4:25pm – 4:55pm
@thirstybear and friends ask me anything with alcohol! by Russell Mcathy
No slides or materials yet for this session – send them through if you find them!
Live quiz on analytics and optimisation with Beers by Jorrin Quest & Tim Wesseling – Watch this session on Periscope!
No slides or materials yet for this session – send them through if you find them!
Cooking and gardening chat with tasty samples by Charlse Meaden and Craig Sullivan
No slides or materials yet for this session – send them through if you find them!
Enhanced e-commerce tips and tricks by Sebastien Monier
No slides or materials yet for this session – send them through if you find them!
Lead – tracking for b2b by Lukas Harms
No slides or materials yet for this session – send them through if you find them!
5×5 by Ste Hughes + Dan + Tahlor + Montse +
No slides or materials yet for this session – send them through if you find them!
Best of the best. Analytics growth hacks by Tim Queen
No slides or materials yet for this session – send them through if you find them!
