On 23 September 2017 a group of excellent people came together to share their analytics know-how, meet some friends and make some new ones. MeasureCamp London 11 was the first event for a new committee of volunteers and you know what? We reckon it went pretty well.
A big thanks to the sponsors who made the event possible, and a huge thanks to everyone who came along, put a session on the board, contributed, or just generally enjoyed the day.
We also managed to raise a good amount of money for Dorothy House Hospice Care.
We recorded some of the sessions and you can watch them back on the MeasureCamp Periscope channel. Here’s the MeasureCamp 11 Opening Session and the introduction for first time attendees.
There’s a list of all the sessions below with links to slides and video recordings where we’ve got them. If you know of any other slides out there (or if you’re name’s not been spelled right!) then get in touch.
Website teardown by Michael Chidzey
GDPR by Yali Sassoon
Beginners Chat by Bhav
How to Supercharge Your A/B Testing by
How are you checking your tags are correct? by Mike Fong
The Adobe Analytics implementation that almost killed me by Steve Francis
The Leapthree GA Set-Up Reference Guide by Peter O’Neill
Lifetime Value tracking in GA by Ed Upton
Latest thinking from the GA partner conference on how to calculate and segment by LTV in GA.
Find a new job or a good candidate on LinkedIn by Clarice Lin & Pickle Rick
Why you should build reports in BigQuery not GA by Maria Bachera
Share your one great thing by Anna Lewis
Say hello to context data by Deepak Anitha
Data science with GA by Alex Papageorgiou
AARRR! Pirate metrics for startups by James Gill (watch on Periscope)
How AI will save our industry and steal our jobs by Rick Dronkers
Influence of AI on digital marketing. My view on what’s to come and how I hope to adapt myself and my team.
GDPR – where is your data going? by Mike Fong
Presenting a POC to help trace your data.
Adobe Analytics – implementation secrets by Alban Gérôme (watch on Periscope)
Undocumented (or almost) features of Adobe Analytics.
GA vs GA 360 by Andre Sukhovoy
Digital Analytic and SEO Acceleration by Phil Pearce
Firebase or not to Firebase by Matteo Fava
Five life hacks – how to coordinate a pack of websites by Michaela Linhart
Why Google Analytics connectors are useless by Jesper Ellegard
Data morality by Mike N
To test, or not to test by Colin
Google Tag Manager: 5 years, what have we learned by Simo Ahava (and watch the session on Periscope)
10 new things from Google Data Studio by Annabel
Return on GDPR – how to see GDPR as a data opportunity by Steen Rasmussen
Conversion rate analysis. Data quality. E-commerce by Nedal Moslmany
Improving your site speed with Google Tag Manager and other tricks by Grant Kemp
SEO data layer 2: structured sites judgement day by Phil Pearce
Data knows everything – how we use analytics tools for our own purposes by Andres Suhkovoy
Google Data Studio vs Klipfolio – the battle by Erik Cervinoboard
Less Stupid Questions by Steen Rasmussen
Attribution – the arguments for & against by Peter O’Neill
Adobe Analytics and cross-device identification by Konstantinos Papadopoulos
The developers have sabotaged my analytics implementation again by Alban Gérôme
Get B2B customers and free press with cold emails by Tim Queen
Hints and tips for communicating with non-analysts by Charles Meaden
SEO analytics help needed by Monika Miernik
Data whispering for analysts and the one graph that measures the universe by John Woods
The data of love by Craig Sullivan
Tracking ‘offline’ behaviours by Marc O’Donnell
Google Data Studio – discussion by Phil Pearce
Get B2B customers and free press with social selling on LinkedIn by Tim Queen
How to build end-to-end customer journey [success story] by Mariaa Bocheva
Learn how multichannel retailer increased PPC advertising ROI by 17% and discovered 2.4 times more keywords assisting conversion. Learn how to bring data together on a low budget and analyse it.
Intro to Klipfolio by Chris
Machine Learning: do you need to go deep? by Matt Gershoff
How to deal with URL parameters by Sebastien Monnier & Cyprien Vallette
Discussion: media sites/companies – what are your business models? by Leo Garb (watch on Periscope)
I didn’t know you could do that by Julie Hoang
Charles and Craig cooking and gardening chat by Charles Meaden & Craig Sullivan
How to build a LinkedIn analytics tool by Tim Queen
GDPR: two practical approaches to compliance by Yali Sassoon & Phil Pearce
Blackhat SEO vs Analytics – if you had unlimited resources, what would you test by Angela Wilkinson
Does server-side = the dark side by Ellie Hughes