Saturday 21 Sep, 2024

Starting at 8.30am doors open

Etc Venues Fenchurch Street

etc.venues Fenchurch Street, 8 Fenchurch Pl, London EC3M 4PB

MeasureCamp #11

On 23 September 2017 a group of excellent people came together to share their analytics know-how, meet some friends and make some new ones. MeasureCamp London 11 was the first event for a new committee of volunteers and you know what? We reckon it went pretty well.

A big thanks to the sponsors who made the event possible, and a huge thanks to everyone who came along, put a session on the board, contributed, or just generally enjoyed the day.

We also managed to raise a good amount of money for Dorothy House Hospice Care.

MeasureCamp 11 opening session

We recorded some of the sessions and you can watch them back on the MeasureCamp Periscope channel. Here’s the MeasureCamp 11 Opening Session and the introduction for first time attendees.

There’s a list of all the sessions below with links to slides and video recordings where we’ve got them. If you know of any other slides out there (or if you’re name’s not been spelled right!) then get in touch.


11:00am – 11:30am sessions

Website teardown by Michael Chidzey

GDPR by Yali Sassoon

Beginners Chat by Bhav

How to Supercharge Your A/B Testing by

How are you checking your tags are correct? by Mike Fong

The Adobe Analytics implementation that almost killed me by Steve Francis

The Leapthree GA Set-Up Reference Guide by Peter O’Neill

11:35am – 12:05pm

Lifetime Value tracking in GA by Ed Upton

Latest thinking from the GA partner conference on how to calculate and segment by LTV in GA.

Find a new job or a good candidate on LinkedIn by Clarice Lin & Pickle Rick

Why you should build reports in BigQuery not GA by Maria Bachera

Share your one great thing by Anna Lewis

Say hello to context data by Deepak Anitha

Data science with GA by Alex Papageorgiou

AARRR! Pirate metrics for startups by James Gill (watch on Periscope)

12:10pm – 12:40pm sessions

How AI will save our industry and steal our jobs by Rick Dronkers

Influence of AI on digital marketing. My view on what’s to come and how I hope to adapt myself and my team.

GDPR – where is your data going? by Mike Fong

Presenting a POC to help trace your data.

Adobe Analytics – implementation secrets by Alban Gérôme (watch on Periscope)

Undocumented (or almost) features of Adobe Analytics.

GA vs GA 360 by Andre Sukhovoy

Digital Analytic and SEO Acceleration by Phil Pearce

Firebase or not to Firebase by Matteo Fava

Five life hacks – how to coordinate a pack of websites by Michaela Linhart

Why Google Analytics connectors are useless by Jesper Ellegard

1:40pm – 2:10pm

Data morality by Mike N

To test, or not to test by Colin

Google Tag Manager: 5 years, what have we learned by Simo Ahava (and watch the session on Periscope)

10 new things from Google Data Studio by Annabel

Return on GDPR – how to see GDPR as a data opportunity by Steen Rasmussen

Conversion rate analysis. Data quality. E-commerce by Nedal Moslmany

2:15pm – 2:45pm

Improving your site speed with Google Tag Manager and other tricks by Grant Kemp

SEO data layer 2: structured sites judgement day by Phil Pearce

Data knows everything – how we use analytics tools for our own purposes by Andres Suhkovoy

Google Data Studio vs Klipfolio – the battle by Erik Cervinoboard

Less Stupid Questions by Steen Rasmussen

Attribution – the arguments for & against by Peter O’Neill

Adobe Analytics and cross-device identification by Konstantinos Papadopoulos

2:50pm – 3:20pm

The developers have sabotaged my analytics implementation again by Alban Gérôme

Get B2B customers and free press with cold emails by Tim Queen

Hints and tips for communicating with non-analysts by Charles Meaden

SEO analytics help needed by Monika Miernik

Data whispering for analysts and the one graph that measures the universe by John Woods

The data of love by Craig Sullivan

Tracking ‘offline’ behaviours by Marc O’Donnell

3:50pm – 4:20pm

Google Data Studio – discussion by Phil Pearce

Get B2B customers and free press with social selling on LinkedIn by Tim Queen

How to build end-to-end customer journey [success story] by Mariaa Bocheva

Learn how multichannel retailer increased PPC advertising ROI by 17% and discovered 2.4 times more keywords assisting conversion. Learn how to bring data together on a low budget and analyse it.

Intro to Klipfolio by Chris

Machine Learning: do you need to go deep? by Matt Gershoff

How to deal with URL parameters by Sebastien Monnier & Cyprien Vallette

Discussion: media sites/companies – what are your business models? by Leo Garb (watch on Periscope)

I didn’t know you could do that by Julie Hoang

4:25pm – 4:55pm

Charles and Craig cooking and gardening chat by Charles Meaden & Craig Sullivan

How to build a LinkedIn analytics tool by Tim Queen

GDPR: two practical approaches to compliance by Yali Sassoon & Phil Pearce

Blackhat SEO vs Analytics – if you had unlimited resources, what would you test by Angela Wilkinson

Does server-side = the dark side by Ellie Hughes