MeasureCamp Summary

MeasureCamp London #2 was successfully held on Sat 16th Feb.  We had 140 people attend, a great result given it was a Saturday that people were giving up.  The unconference format was enthusiastically taken up this time with the majority of sessions added on the day – some discussions were very impromptu indeed, ideas dreamed up during the morning.  Festivities continued at the afterparty till late…

Some of the presentations and summaries from the day have been added online:

• EU Privacy Compliance Whitepaper – Geddy van Elburg
• Improving E-commerce Analytics with Universal Analytics – Matt Clarke
• Brainstorming Events and Custom Variables – Anna Lewis
• Customer Lifetime Value – Yali Sasoon
• Getting to the People behind the Keywords – Carmen Mardiros
• GA Tips & Tricks – Doug Hall
• GA Tips & Tricks Video – Nicolas Malo
• Advanced PDF Tracking – Jono Alderson
• Returns Management Hacking with GA – Matt Clarke
• Blackhat Analytics – Phil Pearce
• Tools of the CRO – Craig Sullivan
• Tag Management – Iain Murphy & Ed Brocklebank

And MeasureCamp has generated some follow up blog posts:

• KL Web – Katherine Webb (congratulations BTW)
• SnowPlow Analytics – Yali Sassoon
• Web Analytics & Ecommerce – Nicolas Malo (post in French)
• BIME – Adam Finer

Finally, the MeasureCamp SwearJar raised £40 on the day for WaterAid but numerous people forgot to contribute after using bad MeasureCamp words during the event.  A fundraising page was added online to enable people to add donations (can be only a couple of pounds) in recognitions of the words they used – MeasureCamp SwearJar donations.

Let me know if any presentations or blog posts to add to this list.  Otherwise see you all in six to seven months for MeasureCamp London #3!!