240 analytics professionals, 62 sessions, 9 hours and a boatload of bacon sandwiches = one hell of a MeasureCamp!
Knowledge was shared, connections were made and for the first time in MeasureCamp history sessions were broadcasted across the globe realtime via Periscope.
Thank you to everyone who came along and made it one of our best camps yet. Here are all of the slides and materials we managed to gather from the day. If your deck is missing from the list, or you have notes from one of the missing sessions, do drop them to @Rosie-Parkin & they’ll be added.
Click here to watch the opening session and for all the social buzz you can find the Storify here.
“In this talk, Craig will explain what Microwave Meals, The Internet of Things, Dog Poo and Edwardian Design have to do with modern product design. Oh, and we’re all going to die, did I mention that?
This talk explains the organisational and human problem that few of us talk about – the need to change the shitey way things are built, before it’s too late.
The Lean Corporate movement is also explained, showing how optimisation, testing, lean, agile and more – can reform the wastage and inefficiency that hobbles us. If your place needs rehab or you want a laugh, this session is for you!”
“Using Google Real Time Analytics, we’ve developed a customised data framework to help Time inc understand our performance.”
Click here for Tony and Viktorija’s slides
“How is a site tagged? How is data stored? How do you decide what to track?”
– 6 Steps to find value from messy data
– How to select information and conduct well prepared analysis
– Example of training MC models on Google Analytics data in R
Click here for Michal’s slides
No slides or materials yet for this session – send them through if you find them!
This talk focuses on an ETL process that results in a barebones rules based attribution model. This solution takes a raw clickstream data feed, transforms with Python, and then loads into Tableau for Visualisation and Analysis
Click here to access Phil’s How To Guide
“Discover useful tips on how to ensure analytics is considered from the outset of every project.”
Click here for Charles’ slides
Data people live in the world of chaos: behaviour and transactions data are being lost on the way to GA; revenues, costs and online actions are stored in different systems; already collected data is being changed over time; reports are being sampled and slow to refresh. And business is always moving forward demanding data-driven decisions. I will show the way out and how to manage it with Google BigQuery
Click here for Andrey’s slides
“80% of your page elements tracking done by the devs. More time for you but watch out for the server calls!”
A discussion about voice search and how it will effect search and performance.
No slides or materials yet for this session – send them through if you find them!
– All data in aggregate is “crap”
– Which segments do you apply?
– How to analyze different segments>
No slides or materials yet for this session – send them through if you find them!
Let’s argue analytics
No slides or materials yet for this session – send them through if you find them!
Explaining recent changes to JSON-LD Schema (machine readable JS data) & how this can be used to track and then improve organic CTR:
– Moz new competitive intel tool for reporting JSON-LD detected in SERPS.
– Spamming the crap out of Google.
– GTM confir files to take away and enable.
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Automating reporting without integrated data architecture or data entry teams. We show you one simple way for GA and look forward to talking about different methods from you.
No slides or materials yet for this session – send them through if you find them!
How we are trying to change the way that digital analytics is done. What has happened so far.
Alex and I will talk about:
– Why we started Snowplow
– How we want to change the way digital analytics is done
– How the digital analytics industry has changed in the last 4 years
– What we plan to do at Snowplow next
How can we automate this stuff?
Open discussion about how we might build an automated tool, with user input, which will check for the most common GA Configuration and Collection mistakes.
We’re interested in making a tool – so if you have ideas for what to check how we might automate this – then come along! If you’re interested in broken configs, come enjoy the debate…
This is a BIG problem for many companies (they just don’t know it!) – Charles Measden and Craig Sullivan will moderate and see if we can come up with a workable solution FTW!
“Why & how we created a BANDITS ALGORITHM for conversion optimisation.”
Click here for Jorrin’s slides
“Shiny Server can deliver your R visualisatons, EDA tools and predictive modeling to your team members, colleagues and/or stakeholders in a modern way without breaking the bank.
This is an interactive workshop, a laptop is required. Also, to follow along you’ll need to start a billing account with Google Compute, but everything will be absolutely free!”
Click here for Luca’s GitHub documentation
Click here for a dashboard example
How to make atomic/event-level data truly valuable.
Click here for Christophe’s slides
“This session covers the what, why how behind an RStudio recipe for analysing social listening data for use in Digital Marketing Campaigns and Optimisation.”
Click here for Ashley’s slides
Starting out or been doing this for years; only you or have a troop of analysts – come and discuss how you can do BETTER!
No slides or materials yet for this session – send them through if you find them!
Short introduction to the new Firebase Mobile Development Sutie with focus on Firebase Analytics. Life hacks, best practices, analysis highlights.
Click here for Michaela’s slides
I need to make a Google Analytics audit template and not sure where to start…
No slides or materials yet for this session – send them through if you find them!
A review of Google Data Studio so far…
– Installing a US Proxy & Known Issues
– Dashboard library
– Tips: Predations & conditional formatting
– Quiz
– GTM Tracking
– Custom Dimensions
– Share TNW cont.
Blog post to follow…
– Data storytelling
– Data visualisation
– Insights
-> Utilisation
No slides or materials yet for this session – send them through if you find them!
– Get actionable information from your data
– Visualise all your data in one platform
No slides or materials yet for this session – send them through if you find them!
A beginner’s introduction to the Firebase console with a focus on Firebase Analytics (Mobile App Tracking)
No slides or materials yet for this session – send them through if you find them!
I’m a GA freelancer who works remotely, I want to outsource work on hourly rate. If you’re interested in such work or hiring other freelancers, come and discuss how we can work together.
No slides or materials yet for this session – send them through if you find them!
Are you still exporting your data, putting it in Excel? Struggling with the IT department?…
No slides or materials yet for this session – send them through if you find them!
95% of online businesses measure the efficiency of marketing campaigns using last non-direct click or another position based model in Google Analytics. This approach does not give you an objective picture: not all transactions are being logged, offline is not taken into consideration and neither is mutual campaigns influence on each other. This presentation will introduce a brand new logic of attribution modelling where the value is distributed across traffic sources based on micro conversion and transactions that help visitors move through the sales funnel.
Click here for Mariia’s slides
– Segments Definition
– Web Analytics segments for business
– Unified segmentation
– Adobe Audience Manager
Click here for Marc-Anthon’s slides
Code and stuff (but still fun)
– As analysts we are often one stage removed from product building
– New technologies are enabling us to build measure-powered products
Auto event tracking vs hardcoded data layer pushes PROS + CONS
No slides or materials yet for this session – send them through if you find them!
I would like to hold a discussion on the subject of using GTM to implement GA on Apps (mainly iOS). What are the pros and cons, potential gotchas, things to be aware of.
No slides or materials yet for this session – send them through if you find them!
As an analyst we have a tendency to focus on the available data, but some time overlook the data which is not there, but should be. In this session we explore the missing data.
No slides or materials yet for this session – send them through if you find them!
Many of marketers rely on last click attribution. However, more than 95% of customers are not ready to buy during their first visit. What does it mean? You should map their journey from the first contact with your company until conversion happens.
Attribution models are great way to assign a credit to a marketing channel during each touchpoint. However, Heuristic models (the ones that can be found in Google Analytics, too) are not data driven and thus they are not accurate enough. Thankfully, Markov chains can provide us with a more precious evaluation of marketing channels.
In my presentation, I am going to describe the logic behind Markov chains, steps how to perform this analysis using Google Analytics and R, and I will also compare Heuristic models with Markov chain using real-world data.
Changing consumers and listening habits. Growth of new channels
Self-driving cars
Evil corporations
Robots & AI
Are we already redundant?
We’ll show you 6 marketing & sales dashboards (with over 50 metrics and KPIs) we use to run our business:
– Monthly sales board
– Net retention dashboard
– Sales team scorecard
– Inbound marketing dashboard
– Google Analytics dashboard
– Content marketing dashboard
We’ll tell you how we use them and how to build them
No slides or materials yet for this session – send them through if you find them!
Responsiveness is sooo last year, the tide of mobile stops for no man (or woman).
10 min tak on what I did then chat about site speed and adaptive design
No slides or materials yet for this session – send them through if you find them!
30 backend. 120 different platforms. 40m sessions per month
Open discussion how to be sure to be able to track and analyse and monitor and QA and automate and maintain and structure analytics processes
No slides or materials yet for this session – send them through if you find them!
Practical tips, templates and gotchas. Learn how to go from zero to hero
No slides or materials yet for this session – send them through if you find them!
What is the right way? From hell to heaven…
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Tips & tricks learned from the most advanced GTM Deployment – I’ve ever done on a huge site.
– Free Auto-QA GoogleSheet testing tool
– Time saving techniques explained
– Lots of Batman vs Superman jokes
Large companies are consuming more and more digital data but the old model of Digital Analysts being the gatekeepers to everything is not scalable. This session is about how to build and promote a self service model to free up Digital Analytics teams to be Analysts.
No slides or materials yet for this session – send them through if you find them!
– Text analysis
– Categorization techniques
– Sentiment analysis
– How do you use the insights?
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Automatically import your cost data for non-Google campaigns in GA
Click here for Audrey’s slides
Multi Dimensional Data Cubes & Demo – Craig Sullivan and Pieter Baecke have been working on a free tool to create muti-segmented dynamic, retrospective funnels possible, even on basic Google Analytics.
We’ve incorporated some great CRO metric ‘cubes’ and a funnel generator, all of which is sliced across devices, channels, countries, models of iPhone, Browser etc. With one click, you get a ‘Grid’ of data and segmented funnel steps that gives you focus.
Click here to access the tool for free
No slides or materials yet for this session – send them through if you find them!
Want a South West England + South Wales MeasureCamp. Come speak to us!
Call me for more details: Nathan Stockford cardiff@measurecamp.org
In 4.5 years as a web analytics, I’ve not seen the proof that display marketing works.
Want to hear from any analysts who want to prove me wrong!
No slides or materials yet for this session – send them through if you find them!
No slides or materials yet for this session – send them through if you find them!
Demo of a couple of VR headsets using an iPhone
– VR games (e.g. FCX jet fighter)
– VR videos (e.g. 360 Skydiving)
– Immersive Dashboards
– Minority report style reports
– Tracking head and eye movements using measurement protocol
Brain full of analytics ideas? Join us for the last session to swap cooking and gardening tips
No slides or materials yet for this session – send them through if you find them!
A small presentation for beginners to start understanding the dataLayer
No slides or materials yet for this session – send them through if you find them!
In WW2 the British had to reinvent the science of photographic reconnaissance and interpretation almost from scratch. By the end of the war, hundreds of analysts were involved. The intelligence provided played a pivotal role in the Allied victory.
There are some amazing parallels between photo recon from the 1940s and digital analytics in the 21st century – in particular the way the work is organised between data collection and analysis, and the way the information flows. I’ll talk about these organisational parallels, and also show photos of 70-year-old WMDS!
No slides or materials yet for this session – send them through if you find them!
– What custom dimensions/metrics?
– Tips, tricks from SEO in GA.
– Other tools than GA?
No slides or materials yet for this session – send them through if you find them!
Can a messenger bot be used to generate revenue? What to consider when launching it? and finally, what are the KPIs?
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Discussion. Looking for simple AND reliable GTM scripts
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