Platinum Sponsor: Cassandra

Empowering Non technical Marketing teams to improve Media Mix ROI

Cassandra is a software that helps companies that invest between €30k to 5M€/month in advertising to measure and optimize their media mix to maximize Revenue.  

With new privacy restrictions and cookies sunset traditional digital measurement systems are deprecated, causing problems assessing true media ROI and deciding how to allocate the Marketing Budget to maximize Revenue.

Cassandra helps non technical team adopt privacy centric methodologies like MMM and incrementality testing to:

– Measure online and offline media ROI

• Diagnose Marketing budget wastes 
• Prove incremental contribution of media channels 
• Receive Personalize media plans to maximize Revenue. 

Cassandra works with top in class direct to consumer brands and Marketing Agencies

Cassandra helped brands like: Victoria Beckham Beauty, Pegaso University, Randstad, Rinascimento, Cigna to improve their YoY marketing ROI by 30% by guiding their marketing budget allocation decisions. 

Democratizing Marketing Mix Modeling and Incrementality testing

With Cassandra we are building the tools needed for marketing team to measure their marketing mix and execute calibrated marketing budget allocation decisions to improve their ROI. 

You can start optimizing your Marketing Mix for Free

Website:  https://www.cassandra.app/