Saturday 21 Sep, 2024
Starting at 8.30am doors openEtc Venues Fenchurch Street
etc.venues Fenchurch Street, 8 Fenchurch Pl, London EC3M 4PBSchedule
MeasureCamp is an unconference. This means that at the start of the day the Session Board is blank. Anyone can run a session, it can be a presentation, a discussion, or even a gameshow. When the board is declared open, people claim a time slot and room by adding their session card to the board.
You can get more information and download a blank session card here.
Jump to hour
8.30am - 9.45am
Registration and Breakfast
9.50am-10.20am
MeasureCamp Opening - Main Room
10:20am - 10.40am
Customer Intelligence Redefined: Breaking Down Barriers in the Omnichannel Odyssey by Alexandru Ivana | Product Manager | Customer Journey Analytics
Ready to turn chaos into clarity? Join me for a dynamic session on Customer Journey Analytics, where you’ll discover how to seamlessly unify data from every channel. Say goodbye to endless spreadsheets and hello to instant insights – no more waiting months to understand your customers!
At 10:20am - 10.40am in Adobe room.
“PIRATES, BEARS, & BASEBALL” Lessons from Captain Jack Sparrow, Paddington Bear & Billy Beane by Jimi Gaitskell (Captain) | Product/Data Pirate/Provocateur
How can Captain Jack Sparrow’s magic compass align all teams in the same direction?
What can Paddington Bear teach us about product analytics?
Why Moneyball is happening NOW in digital experience analytics.
BONUS???: The Matrix: What can Neo teach us about value?
At 10:20am - 10.40am in Contentsquare room.
Validating OneTrust and other CMPs with ObservePoint by Mike Fong: Senior| Solutions Engineer.
* 97% of CMP implementations have these mistakes!
* Millennials shocked by this weird trick to check their CMP!
* Cookies origins exposed!
At 10:20am - 10.40am in Observepoint room.
How to Build an MMM model is 20 mins by Sebastien Jeanneret | Stephen Lane and Renee Nijhuis
At Analytic Edge we imagine a future where marketing ROI is simple, fast and accessible to all.
This is the future we are building every day
We are working to solve for marketing ROI, in a way that is simple, scalable and cost efficient. Rich data sets and rapid advances in technology and machine learning are coming together in new and exciting ways to finally solve for marketing ROI at scale. We have done more than 2500 MMMs, we are measurement partner of Meta, Google TikTok and Amazon and we have built a MMM SaaS that anyone can learn to use to build MMMs with ease. And that is what we are going to be doing for you today!
At 10:20am - 10.40am in Analytic Edge room.
‘’Swift Solutions with Amplitude: From Issue to Impact in 20 Minutes” by Matt Groom | Solutions Consultant
Join us for a high-speed, hands-on session where we tackle a real-world business problem using Amplitude’s powerful analytics platform. Watch as Matt demonstrates how to seamlessly track a marketing campaign, identify conversion issues, set up an A/B test, analyze user behavior, build targeted cohorts, send follow-up emails, and measure retention—all within 20 minutes. This session will showcase the full power of Amplitude in action, offering you practical insights into driving measurable outcomes in record time.
At 10:20am - 10.40am in Amplitude room.
Piwik PRO’s lightning-fast knowledge pill by Michał Idziak | Product Evangelist and Antoni Bartczak | Product Manager
From a heap of built-in reports through an integrated consent manager to no-code data activation, here’s an overview of the platform’s killer features. Learn how Piwik PRO can support you in your work and help you navigate compliance, all while delivering even more value to your clients.
At 10:20am - 10.40am in Piwik Pro room.
Session Board Opens
10.45am
11:00am -11.30am
Session 1
11:35am - 12:05pm
LEAP turbocharge adoption with data by Kevin Mithani
At 11:35am - 12:05pm in Adobe room.
Pyton + Selinium by Guillaume Lombard
At 11:35am - 12:05pm in meiro room.
Business owners + MDs: Exit? Failure? by Nick Brown
At 11:35am - 12:05pm in Conductrics room.
A clients introduction to web personalisation by Trystan Colman Thomas
At 11:35am - 12:05pm in Google room.
Adobe Users: 1:1 Website Personalisation Case Study by Dion Jones
At 11:35am - 12:05pm in Piwik Pro room.
Write better SQL by Dominic Woodman
At 11:35am - 12:05pm in Amplitude room.
Understanding trends via contribution analysis by Thuong Phong
At 11:35am - 12:05pm in Analytics Edge room.
The cat & mouse game between adblockers & analytics by Titus over de linden
At 11:35am - 12:05pm in Tracking Plan room.
Offline conversions: Click IDs & CRM integration and the role of zapier by Denislav Hademinev
At 11:35am - 12:05pm in Observe Point room.
Mythbusting Google Analytics by Alice Crawley
At 11:35am - 12:05pm in Contentsquare room.
12:10pm - 12:40pm
Running a session? Moi? Tips for a first session by Alban Gérôme
At 12:10pm - 12:40pm in Adobe room.
The good, the bad & the ugly: GA audits in the analytics by Alexandra Görlich
At 12:10pm - 12:40pm in meiro room.
Make your teams high performance by Chiara Consiglio
At 12:10pm - 12:40pm in Conductrics room.
Tales from GA4: the f****ing by Enrico Pavan
At 12:10pm - 12:40pm in Google room.
Acountability or a c**t ability: success has many fathers but failure is an orphan by Stef Elliott
chatnamhouse rules
At 12:10pm - 12:40pm in Piwik Pro room.
Tech stack for data wrangling & analysis at scale by Piotr Gruszecki
At 12:10pm - 12:40pm in Amplitude room.
Turning analytics from a cost center into a profit center by Adam Greco
At 12:10pm - 12:40pm in Analytics Edge room.
The measure pod LIVE: Analytics in 2034 by Dan Perry-Reed + Bhav Patel
At 12:10pm - 12:40pm in Tracking Plan room.
Configuring GTM & the DataLayer for Shopify's Checkout Extensibilty by Rodney Perry
At 12:10pm - 12:40pm in Observe Point room.
Confessions of a data geek by Craig Sullivan
At 12:10pm - 12:40pm in Content Square room.
12:40pm - 1:40pm
Lunch
1:40pm - 2:10pm
AB testing falicies by Ellie Hughes
At 1:40pm - 2:10pm in Abobe room.
AA -> CJA 10 things to know by Max Langale
At 1:40pm - 2:10pm in meiro room.
GA4 is a mini CDP by Matt Bentley
At 1:40pm - 2:10pm in Conductrics room.
E-commerce GA4 therapy by Anna Lewis
At 1:40pm - 2:10pm in Google room.
Q&A: Looking for a new role and struggling to hire by Harnam
At 1:40pm - 2:10pm in Piwik Pro room.
GA4 Measurement Protocol V2 by Yasin Lilov
At 1:40pm - 2:10pm in Amplitude room.
Marketing Attribution Model by Dorian Potma
At 1:40pm - 2:10pm in Analytics Edge room.
Trend setters: Data discrepancies by Sarah Crooke
At 1:40pm - 2:10pm in Tracking plan room.
Data for all? Is it even possible by Mickael Lucarelli
At 1:40pm - 2:10pm in Observe Point room.
The psychology of data by Tim Ceupens
At 1:40pm - 2:10pm in Contentsquare room.
2:15pm - 2:45pm
Graph it right: unlock customer secrets by Mansi Sharma
At 2:15pm - 2:45pm in Adobe room.
Using dataform to prepare GA data for reporting by Eugen Potlog
At 2:15pm - 2:45pm in meiro room.
Survey with AB tests by Matt Gershoff
At 2:15pm - 2:45pm in Conductrics room.
Women in experimentation by Marcella Sullivan
At 2:15pm - 2:45pm in Google room.
Git it together: how to use stupid content tracker by James Cotrill
At 2:15pm - 2:45pm in Piwik Pro room.
Neuro Diversity as a superpower by Arnout Hellemans
At 2:15pm - 2:45pm in Amplitude room.
Automated easy AB testing by Nino Weerman
At 2:15pm - 2:45pm in Analytics Edge room.
Snowplow 101 by Jon Su
At 2:15pm - 2:45pm in Trackingplan room.
Privacy, risk & ethics by Andrew Hood
At 2:15pm - 2:45pm in Observepoint room.
Context is everything by Craig Sullivan
At 2:15pm - 2:45pm in Contentsquare room.
2:50pm - 3:20pm
Customer journey analytics: who has days to wait? by Sonia Charles
At 2:50pm - 3:20pm in Adobe room.
GTM multisite tracking by Alex Vieros
At 2:50pm - 3:20pm in meiro room.
Quatro made easy: Your first experience in 15` by Piotr Gruszki
At 2:50pm - 3:20pm in Conductrics room.
AB Testing User Research by Ellie Hughes
At 2:50pm - 3:20pm in Google room.
Briding the gap: Transitioning into data leadership by Bhav Patel
At 2:50pm - 3:20pm in Piwik Pro room.
The transforming power of gen AI in web analytics by Olawale Babadina
At 2:50pm - 3:20pm in Amplitude room.
Gen AI for B2B prospecting using big query & vertex AI by Edouard Payne
At 2:50pm - 3:20pm in Analytics Edge room.
Lessons from Sherlock Holmes by Amrdeep Athwal
At 2:50pm - 3:20pm in Trackingplan room.
Keymetrics for monitoring your e-commerce performance by Two old analytics geezers
At 2:50pm - 3:20pm in Observepoint room.
Build your own MMM model by Sebastian Stephen Renee
At 2:50pm - 3:20pm in Contentsquare room.
3:20pm
Afternoon Break (biscuits)
3:50pm - 4:20pm
From GA4 BQ to dashboard by Zac Nash
At 3:50pm - 4:20pm in Adobe room.
Consent Adventures by Gideon Delayah
At 3:50pm - 4:20pm in meiro room.
Being intentional: Privacy engineering & AB testing part 1 by Matt Gerschoff
At 3:50pm - 4:20pm in Conductrics room.
Your essential GA4 audit by Omar Khalifeh
At 3:50pm - 4:20pm in Google room.
How are data professionals adapting in AI advancements by Sairah Chaudry
At 3:50pm - 4:20pm in Piwik Pro room.
Introduction to composable CDPs by Kevin Swelsen
At 3:50pm - 4:20pm in Amplitude room.
Consent mode V2: how to count more conversions and avoid being fined by Phil Pearce
At 3:50pm - 4:20pm in Analytics edge room.
Measurecamp What if by Amrdeep Athwal
At 3:50pm - 4:20pm in Trackingplan room.
AI Tools - Use cases & best practices by Camille Chaudet
At 3:50pm - 4:20pm in Observe point room.
4:25pm - 4:55pm
Prompts for digital analysts by Josele
At 4:25pm - 4:55pm in Adobe room.
10 tips when migrating to Adobe Web SDK by Andrew Gerhardt
At 4:25pm - 4:55pm in meiro room.
Being intentional: Privacy engineering & AB testing part 1 by Matt Gershoff
At 4:25pm - 4:55pm in Conductrics room.
Wine testing by Nick + Adrian
At 4:25pm - 4:55pm in Google room.
How we use DBT by Sebastian Monnings
At 4:25pm - 4:55pm in Piwik Pro room.
Data communication by Alice Moore
At 4:25pm - 4:55pm in Amplitude room.
GA Cowboy Tricks by Steen Rasmussen
Now with 100% more lasso & stetson hats
At 4:25pm - 4:55pm in Analytics edge room.
Punching above your weight by Amrdeep Athwal
At 4:25pm - 4:55pm in Trackingplan room.
Sh!t my client says by Doug & Dan
At 4:25pm - 4:55pm in Observepoint room.
Analytics therapy by Jon Su
At 4:25pm - 4:55pm in Contentsquare room.
