Saturday 30 Sep, 2023
Starting at 8.30am doors openEtc Venues Fenchurch Street
etc.venues Fenchurch Street, 8 Fenchurch Pl, London EC3M 4PBSchedule
For a live schedule see this AMAZING SCHEDULE PAGE:
MeasureCamp is an unconference. This means that at the start of the day the Session Board is blank. Anyone can run a session, it can be a presentation, a discussion, or even a gameshow. When the board is declared open, people claim a time slot and room by adding their session card to the board.
You can get more information and download a blank session card here.
Jump to hour
8.30am - 9.45am
Registration and Breakfast
9.50am-10.20am
MeasureCamp Opening
10:20am - 10.40am
Gold Sponsor Demo Slot
Session Board Opens
10.45am
11:00am -11.30am
Session 1
11:35am - 12:05pm
session 2
Measurelab - Adobe Users: 1:1 Website Personalization Case Study
Calltracks - Issues with larger implementations
Segmentstream - Using analytics to optimise forms
Diginius - Big Query Console - Phoo Wee Yucky
Loop Horizon - The correct way to remove a post-it and other workshop skills
Datatrue - Privacy & data governance
Analytic Edge - What's the deal with Data Contracts?
Conductrics - Full-Funnel as a Growth Strategy
Piano - Single page apps experimentation
Meta - The decision economy
Observe Point - A bunch of random GA4 tips and gotchas
Snowplow - What are the top metrics to follow on an Ecommerce site?
12:10pm - 12:40pm
Session 3
Measurelab - GA4 - Share Your Frustrations And Tricks
CalltracksB - Adobe Analytics Segmentation: Are You Dong It Correctly
Segmentstream - The Psychology Of Data
Diginius - How To Audit 300 GTM Container
Loop Horizon - How To Measure The Value Of An Analytics Team
Datatrue - Building a first-party data collection for GA4, BigQuery, and everything.
Analytic Edge - From Intuition To Insight: Building A Data - Driven Culture
Conductrics - Hoolistic Measurement... Actually
Piano - What the millenium Falcon can teach us about data storytelling
Meta - 7 Key Metrics to Measure the Value of Analytics
Observe Point - High Risk High Reward - Low Risk - Low Risk High Reward
Snowplow - What are the top metrics to follow on an Ecommerce site?
12:40pm - 1:40pm
Lunch
1:40pm - 2:10pm
sesion 4
Measurelab - Analysing the journey to digital analytics maturity
Calltracks - Introduction to JavaScript
Segmentstream - Cloudflare
Diginius - How & why to get started with GA4 BigQuery export
Loop Horizon - Are you a technical web analyst
Datatrue - How to build an MMM model in 20 minutes
Analytic Edge - Data contracts in GTM Server Side
Conductrics - Sharing visitor intent tips
Piano - Beyond UTMs
Meta - It’s time for the CLV revolution
Observe Point - Google Consent Mode
Snowplow - Digital Analytics outside of LDN
2:15pm - 2:45pm
Session 5
Measurelab - Measuring email performance: Hero or Sidekick
Calltracks - Where Does Server - Side Gtm Fit
Segmentstream - Measuring Niche B2B Campaigns
Diginius - Blueprint of Event Tracking Design
Loop Horizon - WTF Is Zero Party Data & Why Does It Matter/ WHy DOES IT MATTER
Datatrue - GA4, BigQuery & Al for business
Analytic Edge - GA3 - GA4 Automated Migration - What Could
Possibly Go Wrong?
Conductrics - ♥ It's Time To Use Data For Good
Piano - Marketing Mix Modelling: Beyond The Obvious
Meta - How To Teach Analytical Skills To The Next Generation
Observe Point - GA4 Segment in Data Studio Through BigQuery
Snowplow - measuring SEO: Metrics that Matter
2:50pm - 3:20pm
Session 6
Measurelab - What School Didn’t Teach Me about Data Analytics
CalltracksB - - First-Party
Vs Privacy
Segmentstream - Ga4 For Ecommerce Roundtable
Diginius - Globalisation Of Ga4 Accounts
Loop Horizon - Late Night talking C.R.A.P
Datatrue - Don’t Coach: Be Coached
Analytic Edge -
Attribution Models With Big Query & Python
Conductrics - Privacy Engineering Data Minimisation
Piano - ATTENTION PLEASE! How the BBC measures engagement on newsfeed
Meta - GTAG within GTM... WTF?
Observe Point - Adobe Analytics...Where Do I Start?
Snowplow - Apple Private Mode - Noticed Any Impacts? Any Workarounds?
3:20pm
Afternoon Break (biscuits)
3:50pm - 4:20pm
Session 7
Measurelab - You don’t hate GA4, you hate change
CalltracksB - Who should do web analytics?
Segmentstream - Digital Analytics recruitement
Diginius - Why you need to get into Data Architecture Design
Loop Horizon - GA4 Therapy Session
Datatrue - Google Cloud Security: Doing it well
Analytic Edge - Google Tag Manager Tools
Conductrics - AB testing starts with Data Minimalisation
Piano - RFP Request Fun Proposal
Meta - Consent Mode
Observe Point - Privacy engineering data minimisation
Snowplow - CDP’s behind the b.s.
4:25pm - 4:55pm
Session 8
Measurelab - Dbt Was Not Made For Production, Let's Fix That
CalltracksB - A Short History Of The Cookie
Segmentstream -
Diginius -The New Bing: Microsoft Strikes Back
Loop Horizon - Algorithms have no taste... WINE TASTING.!!
Datatrue -
Analytic Edge -
Conductrics - Ab Testing Starts With Data Minimalisation
Piano -
Meta -
Observe Point -
Snowplow - Cooking & Gardening Chat
