Saturday 30 Sep, 2023

Starting at 8.30am doors open

Etc Venues Fenchurch Street

etc.venues Fenchurch Street, 8 Fenchurch Pl, London EC3M 4PB


For a live schedule see this AMAZING SCHEDULE PAGE:

MeasureCamp is an unconference. This means that at the start of the day the Session Board is blank.  Anyone can run a session, it can be a presentation, a discussion, or even a gameshow.  When the board is declared open, people claim a time slot and room by adding their session card to the board.

You can get more information and download a blank session card here.

8.30am - 9.45am

Registration and Breakfast


MeasureCamp Opening

10:20am - 10.40am

Gold Sponsor Demo Slot

Session Board Opens


11:00am -11.30am

Session 1

11:35am - 12:05pm

session 2

Measurelab - Adobe Users: 1:1 Website Personalization Case Study

Calltracks - Issues with larger implementations

Segmentstream - Using analytics to optimise forms

Diginius - Big Query Console - Phoo Wee Yucky

Loop Horizon - The correct way to remove a post-it and other workshop skills

Datatrue - Privacy & data governance

Analytic Edge - What's the deal with Data Contracts?

Conductrics - Full-Funnel as a Growth Strategy

Piano - Single page apps experimentation

Meta - The decision economy

Observe Point - A bunch of random GA4 tips and gotchas

Snowplow - What are the top metrics to follow on an Ecommerce site?

12:10pm - 12:40pm

Session 3

Measurelab - GA4 - Share Your Frustrations And Tricks

CalltracksB - Adobe Analytics Segmentation: Are You Dong It Correctly

Segmentstream - The Psychology Of Data

Diginius - How To Audit 300 GTM Container

Loop Horizon - How To Measure The Value Of An Analytics Team

Datatrue - Building a first-party data collection for GA4, BigQuery, and everything.

Analytic Edge - From Intuition To Insight: Building A Data - Driven Culture

Conductrics - Hoolistic Measurement... Actually

Piano - What the millenium Falcon can teach us about data storytelling

Meta - 7 Key Metrics to Measure the Value of Analytics

Observe Point - High Risk High Reward - Low Risk - Low Risk High Reward

Snowplow - What are the top metrics to follow on an Ecommerce site?

12:40pm - 1:40pm


1:40pm - 2:10pm

sesion 4

Measurelab - Analysing the journey to digital analytics maturity

Calltracks - Introduction to JavaScript

Segmentstream - Cloudflare

Diginius - How & why to get started with GA4 BigQuery export

Loop Horizon - Are you a technical web analyst

Datatrue - How to build an MMM model in 20 minutes

Analytic Edge - Data contracts in GTM Server Side

Conductrics - Sharing visitor intent tips

Piano - Beyond UTMs

Meta - It’s time for the CLV revolution

Observe Point - Google Consent Mode

Snowplow - Digital Analytics outside of LDN

2:15pm - 2:45pm

Session 5

Measurelab - Measuring email performance: Hero or Sidekick

Calltracks - Where Does Server - Side Gtm Fit

Segmentstream - Measuring Niche B2B Campaigns

Diginius - Blueprint of Event Tracking Design

Loop Horizon - WTF Is Zero Party Data & Why Does It Matter/ WHy DOES IT MATTER

Datatrue - GA4, BigQuery & Al for business

Analytic Edge - GA3 - GA4 Automated Migration - What Could
Possibly Go Wrong?

Conductrics - ♥ It's Time To Use Data For Good

Piano - Marketing Mix Modelling: Beyond The Obvious

Meta - How To Teach Analytical Skills To The Next Generation

Observe Point - GA4 Segment in Data Studio Through BigQuery

Snowplow - measuring SEO: Metrics that Matter

2:50pm - 3:20pm

Session 6

Measurelab - What School Didn’t Teach Me about Data Analytics

CalltracksB - - First-Party
Vs Privacy

Segmentstream - Ga4 For Ecommerce Roundtable

Diginius - Globalisation Of Ga4 Accounts

Loop Horizon - Late Night talking C.R.A.P

Datatrue - Don’t Coach: Be Coached

Analytic Edge -
Attribution Models With Big Query & Python

Conductrics - Privacy Engineering Data Minimisation

Piano - ATTENTION PLEASE! How the BBC measures engagement on newsfeed

Meta - GTAG within GTM... WTF?

Observe Point - Adobe Analytics...Where Do I Start?

Snowplow - Apple Private Mode - Noticed Any Impacts? Any Workarounds?


Afternoon Break (biscuits)

3:50pm - 4:20pm

Session 7

Measurelab - You don’t hate GA4, you hate change

CalltracksB - Who should do web analytics?

Segmentstream - Digital Analytics recruitement

Diginius - Why you need to get into Data Architecture Design

Loop Horizon - GA4 Therapy Session

Datatrue - Google Cloud Security: Doing it well

Analytic Edge - Google Tag Manager Tools

Conductrics - AB testing starts with Data Minimalisation

Piano - RFP Request Fun Proposal

Meta - Consent Mode

Observe Point - Privacy engineering data minimisation

Snowplow - CDP’s behind the b.s.

4:25pm - 4:55pm

Session 8

Measurelab - Dbt Was Not Made For Production, Let's Fix That

CalltracksB - A Short History Of The Cookie

Segmentstream -

Diginius -The New Bing: Microsoft Strikes Back

Loop Horizon - Algorithms have no taste... WINE TASTING.!!

Datatrue -

Analytic Edge -

Conductrics - Ab Testing Starts With Data Minimalisation

Piano -

Meta -

Observe Point -

Snowplow - Cooking & Gardening Chat


4.55pm Grab a Pre Closing Drink

5.10pm - 5.50pm

MeasureCamp Wrap Up, Prizes and Thank Yous

6:00pm - 11pm

MeasureCamp Afterparty