Gold Sponsor : Meta

Meta Open Source

Open source is a chance for us to share our work and the challenges we’re working to solve. We believe open source accelerates the pace of innovation in the world. By sharing our code, our stack, or even our hardware designs, we’re moving the industry forward while giving other companies and individuals a chance to use our platform to scale more quickly and build great products.

Measurement Open Source Techniques

With a vision to innovate and democratize access to good marketing science, we’re really excited about the open source techniques we currently offer the marketing science community and the techniques that will follow in the future. Our goal is to empower analytical teams driving in-house measurement, demystify selected marketing science techniques and inspire the broad industry for better measurement.

Marketing Mix Modeling & Geo Experimentation

We currently offer two measurement solutions through open source, to enable actionable decision making based on good quality measurement across channels; Robyn – an automated Marketing Mix Modeling (MMM) code – and GeoLift – an end-to-end solution that makes it easier to run robust and accurate geo experiments.

And because they are open source, they are flexible and transparent and can be customized to fit business needs.