Analytic Edge is a company that focuses on providing technology-enabled analytics solutions in marketing and sales effectiveness. They aim to simplify and accelerate marketing analytics, making it accessible to all. Their flagship product, Demand Drivers, is a SaaS-based marketing analytics software designed to help businesses determine their return on marketing investment in real-time.
Demand Drivers is a proprietary platform driven by a tech stack that includes the .NET MVC framework, SQL server database, “R” programming language, and Kendo UI. It offers highly configurable and complex modules for data modeling, integration, ingestion, and analysis. By leveraging historical data and identifying key performance indicators (KPIs) for marketing ROI models, Demand Drivers provides data insights, pinpoints trends, and identifies marketing drivers to optimize marketing ROI.
The software allows businesses to understand the market and consumer behavior ahead of their competitors, providing real-time and accurate data insights. It can be seamlessly integrated into any operational ecosystem and run efficiently, making it possible for businesses to handle marketing measurement in-house without relying on external service providers. Analytic Edge’s approach combines technology, industry knowledge, and advanced statistical techniques to deliver fast, cost-efficient, and actionable business insights in marketing and sales effectiveness. Their goal is to empower businesses with the tools and knowledge to make informed marketing decisions and achieve better ROI
Tel: (0) 7792540443