When was the last time you came up with a piece of actionable insight, you thought you would get a nice bonus and then nothing happened? Many stakeholders express doubts regarding a more data-driven approach, they wish analysts had more business acumen and claim that your actionable insight is misaligned with the business objectives. What if they were actually experiencing the data transformation as conservatorship? Let’s see some strategies to help you overcome this cultural resistance. A best in class analytics programme should have Acceptance across your organisation, it should also be Accessible, provide Actionable insights and be Audit-able. This is what I call the AAAA model for the digital transformation and excellence in analytics.
I believe that anybody could benefit from the workshop since it is vendor-agnostic. However, it is probably better suited for head of analytics, web analytics managers or any web analytics practitioner aspiring to reach these levels.