Saturday 23 Sep, 2017

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ
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Tag Management Beyond GTM (Ensighten Manage and Tealium IQ)

About this course

Intermediate 3 hours

This training session dives into a comparison of the two enterprise TMS’ Tealium IQ and Ensighten Manage.
Both products provide a different approach and feature set to TMS, than what is provided by Google Tag Manager.
We will look at available features, but also compare the two products along the way.
Subjects covered will include: user security, prebuilt tags, custom JavaScript tags, variables, events, publishing setup and implementation testing.

Learning Outcomes

After attending this course, you will:
– Have a basic understanding of how Tealium IQ and Ensighten Manage can be used
– Know basic differences between the two products
– Know how enterprise TMS’ differentiate from Google Tag Manager

Prerequisites

Basic understanding of Tag Management (TMS) and web analytics.
Access to the products will not be provided to attendees, so a computer isn’t strictly needed.

Trainer

Peter Meyer, Senior Analytics Technician, IIH Nordic

Peter has been in the digital industry since 1997, beginning with HTML, moving over front- and backend development, SQL databases and Sitecore CMS, to now implement analytics and TMS’ products like Google Analytics, Adobe Analytics, Tealium IQ, Ensighten Manage and Google Tag Manager.

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