Tag Management Beyond GTM (Ensighten Manage and Tealium IQ)

This training session dives into a comparison of the two enterprise TMS’ Tealium IQ and Ensighten Manage.
Both products provide a different approach and feature set to TMS, than what is provided by Google Tag Manager.
We will look at available features, but also compare the two products along the way.
Subjects covered will include: user security, prebuilt tags, custom JavaScript tags, variables, events, publishing setup and implementation testing.

Learning Outcomes

After attending this course, you will:
– Have a basic understanding of how Tealium IQ and Ensighten Manage can be used
– Know basic differences between the two products
– Know how enterprise TMS’ differentiate from Google Tag Manager

Prerequisites

Basic understanding of Tag Management (TMS) and web analytics.
Access to the products will not be provided to attendees, so a computer isn’t strictly needed.

Trainer