Silver + Sponsor: Conductrics

Conductrics is an experimentation platform designed specifically for the complex needs of data-centric enterprises. Launched in 2010 by expert practitioners, we help organizations replace blind testing with intentional learning. We achieve this by natively integrating A/B and multivariate testing, transparent machine learning, and direct customer feedback into a single, disciplined workflow. 

Trusted by global brands like Pfizer, Spotify, CBC, Sanoma, and University Hospitals, Conductrics helps you understand both the behavioral what and the strategic why behind user choices. 

Engineered for speed, control, and feedback

• API-first architecture for full-stack flexibility: We provide a visual editor for quick client-side marketing adjustments alongside detailed server-side controls for mobile apps, single-page applications (SPAs), video players, and Smart TVs. This ensures you can run complex experiments across your entire technology stack without adding technical debt or compromising page performance.
  

• Context-aware Customer Research: Conductrics integrates Customer-in-the-loop evaluations directly within your live experiments. By triggering context-aware questions based on the specific test variation a user is viewing, you capture true intent at the exact moment of interaction. This zero-party data can be used as the primary success metric for an experiment, or fed immediately back into the optimization engine to dynamically personalize the user’s ongoing session.

• Transparent AI & Adaptive Optimization: Our platform uses contextual Multi-Armed Bandits (MABs) to automatically allocate traffic to the best-performing variations in real time, maximizing your immediate value. Conductrics’ predictive models output human-readable decision trees – this means your data science and engineering teams can fully audit the underlying logic for internal governance and ensure compliance with GDPR and HIPAA standards.

Read more about Conductrics >

The Conductrics team has been supporting MeasureCamps all over the world for many years now. Say hi to our Founders when you see them; they love being a part of the community!

• Matt Gershoff, CEO at Conductrics 
• Nate Weiss, CTO at Conductrics

You can also follow us on LinkedIn to stay up to date with our activities. And if you’d like to see the platform in action, we’d be more than happy to give you a tour.