MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank. Anyone can run a session, it can a presentation, a discussion or even a gameshow. When the board is declared open, people claim a timeslot and room by adding their Session card to the board.
You can get more information on Session cards and download a blank version yourself from this page. Sessions can also be submitted in advance from this form, we will publish these online for feedback and print out a copy for the day.
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Using Google Real Time Analytics, we've developed a customised data framework to help Time inc understand our performance.
At 11:00am - 11:30am in Snowplow room.
- 6 Steps to find value from messy data
- How to select information and conduct well prepared analysis
- Example of training MC models on Google Analytics data in R
At 11:00am - 11:30am in Mezzo room.
At 11:00am - 11:30am in Leap Three room.
- How is a site tagged?
- How is data stored?
- How do you decide what to track?
There is prizes!
At 11:00am - 11:30am in Bime room.
In this talk, Craig will explain what Microwave Meals, The Internet of Things, Dog Poo and Edwardian Design have to do with modern product design. Oh, and we're all going to die, did I mention that?
Presented last week at Conversion Summit, this talk explains the organisational and human problem that few of us talk about - the need to change the shitey way things are built, before it's too late.
The Lean Corporate movement is also explained, showing how optimisation, testing, lean, agile and more - can reform the wastage and inefficiency that hobbles us. If your place needs rehab or you want a laugh, this session is for you!
At 11:00am - 11:30am in Klipfolio room.
This talk focuses on an ETL process that results in a barebones rules based attribution model. This solution takes a raw clickstream data feed, transforms with Python, and then loads into Tableau for Visualisation and Analysis
At 11:00am - 11:30am in Tealium room.
Discover useful tips oon how to ensure analytics is considered from the outset of every project.
At 11:00am - 11:30am in Lynchpin room.
A discussion about voice search and how it will effect search and performance
At 11:35am - 12:05pm in Calltracks room.
- All data in aggregate is "crap"
- Which segments do you apply?
- How to analyze different segments>
At 11:35am - 12:05pm in Lynchpin room.
80% of your page elements tracking done by the devs. More time for you but watch out for the server calls!
At 11:35am - 12:05pm in Tealium room.
Data people live in the world of chaos: behaviour and transactions data are being lost on the way to GA; revenues, costs and online actions are stored in different systems; already collected data is being changed over time; reports are being sampled and slow to refresh. And business is always moving forward demanding data-driven decisions. I will show the way out and how to manage it with Google BigQuery
At 11:35am - 12:05pm in Klipfolio room.
Let's argue analytics
At 11:35am - 12:05pm in Bime room.
Automating reporting without integrated data architecture or data entry teams. We show you one simple way for GA and look forward to talking about different methods from you.
At 11:35am - 12:05pm in Mezzo room.
How we are trying to change the way that digital analytics is done. What has happened so far.
Alex and I will talk about:
- Why we started Snowplow
- How we want to change the way digital analytics is done
- How the digital analytics industry has changed in the last 4 years
- What we plan to do at Snowplow next
We would like this session to be as much about the future of digital analytics as Snowplow specifically
At 11:35am - 12:05pm in Snowplow room.
How to make atomic/event-level data truly valuable
At 12:10pm - 12:40pm in Snowplow room.
This session covers the what, why how behind an RStudio recipe for analysing social listening data for use in Digital Marketing Campaigns and Optimisation
At 12:10pm - 12:40pm in Mezzo room.
Starting out or been doing this for years; only you or have a troop of analysts - come and discuss how you can do BETTER!
At 12:10pm - 12:40pm in Leap Three room.
Short introduction to the new Firebase Mobile Development Sutie with focus on Firebase Analytics. Life hacks, best practices, analysis highlights.
At 12:10pm - 12:40pm in Bime room.
Explaining recent changes to JSON-LD Schema (machine readable JS data) & how this can be used to track and then improve organic CTR:
- Moz new competitive intel tool for reporting JSON-LD detected in SERPS.
- Spamming the crap out of Google.
- GTM confir files to take away and enable.
GTM import file:
At 12:10pm - 12:40pm in Decibel Insight room.
How can we automate this stuff?
Open discussion about how we might build an automated tool, with user input, which will check for the most common GA Configuration and Collection mistakes.
We're interested in making a tool - so if you have ideas for what to check how we might automate this - then come along! If you're interested in broken configs, come enjoy the debate...
This is a BIG problem for many companies (they just don't know it!) - Charles Measden and Craig Sullivan will moderate and see if we can come up with a workable solution FTW!
At 12:10pm - 12:40pm in Klipfolio room.
Why & how we created a BANDITS ALGORITHM for conversion optimization
At 12:10pm - 12:40pm in Tealium room.
I need to make a Google Analytics audit template and not sure where to start...
At 12:10pm - 12:40pm in Lynchpin room.
Shiny Server can deliver your R visualisatons, EDA tools and predictive modeling to your team members, colleagues and/or stakeholders in a modern way without breaking the bank.
This is an interactive workshop, a laptop is required. Also, to follow along you'll need to start a billing account with Google Compute, but everything will be absolutely free!
At 12:10pm - 12:40pm in Calltracks room.
- Data storytelling
- Data visualisation
At 1:40pm - 2:10pm in Calltracks room.
- GTM Tracking
- Custom Dimensions
- Share TNW cont.
At 1:40pm - 2:10pm in Tealium room.
A review of Google Data Studio so far...
- Installing a US Proxy & Known Issues
- Dashboard library
- Tips: Predations & conditional formatting
At 1:40pm - 2:10pm in Klipfolio room.
- Get actionable information from your data
- Visualise all your data in one platform
At 1:40pm - 2:10pm in Bime room.
A beginner's introduction to the Firebase console with a focus on Firebase Analytics (Mobile App Tracking)
At 1:40pm - 2:10pm in Leap Three room.
I'm a GA freelancer who works remotely, I want to outsource work on hourly rate. If you're interested in such work or hiring other freelancers, come and discuss how we can work together
At 1:40pm - 2:10pm in Mezzo room.
Are you still exporting your data, putting it in Excel? Struggling with the IT department?...
We got the solution(s)
At 1:40pm - 2:10pm in Snowplow room.
- As analysts we are often one stage removed from product building
- New technologies are enabling us to build measure-powered products
- I will show how!
At 2:15pm - 2:45pm in Snowplow room.
Auto event tracking vs hardcoded data layer pushes PROS + CONS
At 2:15pm - 2:45pm in Mezzo room.
I would like to hold a discussion on the subject of using GTM to implement GA on Apps (mainly iOS). What are the pros and cons, potential gotchas, things to be aware of.
I have used GA on both iOS and Android Apps but never used GTM so would like to learn from others.
At 2:15pm - 2:45pm in Leap Three room.
- Segments Definition
- Web Analytics segments for business
- Unified segmentation
- Adobe Audience Manager
At 2:15pm - 2:45pm in Bime room.
Code and stuff (but still fun)
At 2:15pm - 2:45pm in Decibel Insight room.
95% of online businesses measure the efficiency of marketing campaigns using last non-direct click or another position based model in Google Analytics. This approach does not give you an objective picture: not all transactions are being logged, offline is not taken into consideration and neither is mutual campaigns influence on each other. This presentation will introduce a brand new logic of attribution modelling where the value is distributed across traffic sources based on micro conversion and transactions that help visitors move through the sales funnel.
At 2:15pm - 2:45pm in Klipfolio room.
As an analyst we have a tendency to focus on the available data, but some time overlook the data which is not there, but should be. In this session we explore the missing data.
At 2:15pm - 2:45pm in Lynchpin room.
We'll show you 6 marketing & sales dashboards (with over 50 metrics and KPIs) we use to run our business:
- Monthly sales board
- Net retention dashboard
- Sales team scorecard
- Inbound marketing dashboard
- Google Analytics dashboard
- Content marketing dashboard
We'll tell you how we use them and how to build them
At 2:50pm - 3:20pm in Tealium room.
Many of marketers rely on last click attribution. However, more than 95% of customers are not ready to buy during their first visit. What does it mean? You should map their journey from the first contact with your company until conversion happens.
Attribution models are great way to assign a credit to a marketing channel during each touchpoint. However, Heuristic models (the ones that can be found in Google Analytics, too) are not data driven and thus they are not accurate enough. Thankfully, Markov chains can provide us with a more precious evaluation of marketing channels.
In my presentation, I am going to describe the logic behind Markov chains, steps how to perform this analysis using Google Analytics and R, and I will also compare Heuristic models with Markov chain using real-world data.
At 2:50pm - 3:20pm in Klipfolio room.
Responsiveness is sooo last year, the tide of mobile stops for no man (or woman).
10 min tak on what I did then chat about site speed and adaptive design
At 2:50pm - 3:20pm in Leap Three room.
30 backend. 120 different platforms. 40m sessions per month
Open discussion how to be sure to be able to track and analyse and monitor and QA and automate and maintain and structure analytics processes
At 2:50pm - 3:20pm in Mezzo room.
Practical tips, templates and gotchas.
Learn how to go from zero to hero
At 2:50pm - 3:20pm in Snowplow room.
Changing consumers and listening habits. Growth of new channels
At 2:50pm - 3:20pm in Bime room.
Robots & AI
Are we already redundant?
At 2:50pm - 3:20pm in Decibel Insight room.
What is the right way?
From hell to heaven...
At 2:50pm - 3:20pm in Lynchpin room.
Large companies are consuming more and more digital data but the old model of Digital Analysts being the gatekeepers to everything is not scalable. This session is about how to build and promote a self service model to free up Digital Analytics teams to be Analysts.
At 3:50pm - 4:20pm in Snowplow room.
- Text analysis
- Categorization techniques
- Sentiment analysis
- How do you use the insights?
At 3:50pm - 4:20pm in Mezzo room.
Automatically import your cost data for non-Google campaigns in GA
At 3:50pm - 4:20pm in Leap Three room.
Multi Dimensional Data Cubes & Demo
Craig Sullivan and Pieter Baecke have been working on a free tool to create muti-segmented dynamic, retrospective funnels possible, even on basic Google Analytics.
We've incorporated some great CRO metric 'cubes' and a funnel generator, all of which is sliced across devices, channels, countries, models of iPhone, Browser etc. With one click, you get a 'Grid' of data and segmented funnel steps that gives you focus.
The tool is available to use (Profitgrid.io) and Craig will explain what data we pull, how to use the tool and why it saves so much effing time!
At 3:50pm - 4:20pm in Decibel Insight room.
Tips & tricks learned from the most advanced GTM Deployment - I've ever done on a huge site.
- Free Auto-QA GoogleSheet testing tool
- Time saving techniques explained
- Lots of Batman vs Superman jokes
At 3:50pm - 4:20pm in Klipfolio room.
Share and learn ideas about using R in web analytics
At 3:50pm - 4:20pm in Tealium room.
bit.ly/measurecampcardiff -> subscription to newsletter
Want a South West England + South Wales MeasureCamp. Come speak to us!
Call me for more details: Nathan Stockford - 07791600193 email@example.com
At 3:50pm - 4:20pm in Calltracks room.
In 4.5 years as a web analytics, I've not seen the proof that display marketing works.
Want to hear from any analysts who want to prove me wrong!
At 3:50pm - 4:20pm in Lynchpin room.
On site search discussion
At 3:50pm - 4:20pm in Bime room.
Brain full of analytics ideas?
Join us for the last session to swap cooking and gardening tips
At 4:25pm - 4:55pm in Calltracks room.
Demo of a couple of VR headsets using an iOhone
- VR games (e.g. FCX jet fighter)
- VR videos (e.g. 360 Skydiving)
- Immersive Dashboards
- Minority report style reports
- Tracking head and eye movements using measurement protocol
At 4:25pm - 4:55pm in Lynchpin room.
A small presentation for beginners to start understanding the dataLayer
At 4:25pm - 4:55pm in Tealium room.
AMA with alcohol
At 4:25pm - 4:55pm in Klipfolio room.
In WW2 the British had to reinvent the science of photographic reconnaissance and interpretation almost from scratch. By the end of the war, hundreds of analysts were involved. The intelligence provided played a pivotal role in the Allied victory.
There are some amazing parallels between photo recon from the 1940s and digital analytics in the 21st century - in particular the way the work is organised between data collection and analysis, and the way the information flows. I'll talk about these organisational parallels, and also show photos of 70-year-old WMDS!
This is a repeat of my session at MeasureCamp 8.
At 4:25pm - 4:55pm in Bime room.
- What custom dimensions/metrics?
- Tips, tricks from SEO in GA.
- Other tools than GA?
At 4:25pm - 4:55pm in Leap Three room.
Can a messenger bot be used to generate revenue? What to consider when launching it? and finally, what are the KPIs?
At 4:25pm - 4:55pm in Mezzo room.
Looking for simple AND reliable GTM scripts
At 4:25pm - 4:55pm in Snowplow room.