CSI Copenhagen – Campaign Scene Investigation.
This Session description is from Steen Rasmussen, senior partner at IIH Nordic (Denmark) . He is talking about translating the evidence!
Was the campaign murdered? Every day hundreds of campaigns are ripped off or dies in silence and without anyone responding. The criminals get away with copy murder, poisoned landing pages, media-planning grift, design disorderly and tracking neglect.
But no longer…
In this session we will try to take all the high level serious data analysis we all know and love and translate it to pure pop-culture terms to get the message out to everybody in the organisation, that we actually have the ability and method to process the evidence and identify the perpetrators.
Steen Ramussen, IIH Nordic
