Why open source matter in analytics

Open source software is shaping the development of digital analytics by
giving professionals more freedom to control the access to and ownership
of their data as well as customise their own analytics solutions.

There are many benefits in open source software: from stronger privacy
and security measure through to better support and customisation, it
empowers us to do more with analytics. There are further advantages in
vendor-independence and using hosted solutions in tandem with open
source software.

In my presentation, I’ll explore these benefits as well as the risks
for analytics professionals using open source software. I’ll also take
a look at broader trends in open source software in digital analytics as
well as case studies on how enterprises are embracing it in day-to-day
business.

Maciej Zawadziński

Piwik PRO, Professional Analytics Services