Lumberjacking and calculating ROI – MeasureCamp IV Sessions

Continuing the videos of sessions from MeasureCamp IV – thanks to CallTracks, an amazing sponsor & supporting of MeasureCamp – here are two more to spend your afternoon viewing.  The first two sessions were on Baking in your Analytics & how Analytics can be similar to CSI.  These next two cover GTM and Adwords.  From two of the leading analytics practitioners in the world (Jeff flew in from the US for MeasureCamp).

So, watch the videos and be inspired for your own MeasureCamp session.  Remember, it doesn’t need to be a formal presentation like these, it can be just a chat about a topic you find interesting.  We are now publishing session descriptions for MeasureCamp V, please send through your ideas.

GTM Lumberjacking – Phil Pearce

MeasureCamp – Replay – Talk 5 – HD – Calltracks

True Adwords ROI – Jeff Sauer

MeasureCamp – Replay – Talk 6 – HD – Calltracks