Saturday 26 Sep, 2020

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Alice Moore is driving analytics into the fabric of a business

Alice Moore

Alice Moore


Alice Jennifer Moore is a Web analyst at Lonely Planet, BBC worldwide. Previously having worked at the guardian and Cisco. She specialises in Ominture tools.

They gave me access to Ominture for some reporting and I was hooked.

How did you get into analytics?
Like many people I know I fell into analytics. It started when I was doing a temp data entry job at Tandberg. Many training videos and months and later I got a contract role with the guardian. I then moved to the BBC worldwide where I am a one woman show in analytics on

What was your highlight of the last Measurecamp?
Trying to kill Peter with a yoyo

It was all great day with like minded individuals who were all genuinely as excited to talk about analytics as me.

What made you want to attend the conference initially?
I work in a solo role and I heard from Peter that he was putting this day together about a year ago. I like going to networking events as I can always find out something new.

I know from previous events that it was not going to be dull!

What topic have you chosen to present?
I am leading talk on promoting digital analytics within your business. The discussion is about get companies past just reporting and starting to inform larger business decisions. I will be talking about how I have promoted analytics within my role and how I have changed attitudes within the company.

What advice would you give someone thinking of entering the world of analytics?
Grab every opportunity you can! You’ll learn a lot from attending conferences like this, as well as checking online for extra materials. Digital analytics is constantly evolving you need to keep up to date with the latest developments. Networking (as well as your tools, training materials and blogs) are the best ways of doing this.

What do you think will be the greatest challenge in the field over the next few years?
The hardest thing is going to be picking the right tools to suit your needs as well as your budget. Analytics is being affected by outside influences, laws, available data and user technology. Also the way content is being consumed via mobile devices on social media etc is constantly changing. When picking any tool or you need to choose a company that is going to put in the effort to keep it up to date. Good tagging and getting the right expertise in the company is an expensive business and you don’t want to have to change in a couple of years if your tool is fast becoming irrelevant.

You can catch Alice on Twitter and of course meet her at Measurecamp.