Platinum Sponsor Webinars

🎉 Coming Soon 🎉
We’re super excited to announce a fresh perk for you: our amazing Platinum Sponsors will be hosting exclusive webinars both before and after the event! scroll for full list

✅ Why is this awesome?

• It’s a bonus for YOU – more chances to learn cutting-edge analytics from industry pros.
• It’s a bonus for THEM – a little extra love for the sponsors who make this event possible!

(Seriously, without their support, tickets would cost at least £200 per person. So let’s give them a virtual high five! 🙌) ✨ The webinars look fantastic, so don’t miss out. Reserve your spot and get ready to level up your analytics game!

Topic: Making AI Reliable for Business Decisions

You’ve probably already used AI to analyse data or support an important decision. And you’ve probably experienced that unsettling moment when its answer sounded completely confident—but was completely wrong. The good news? This isn’t simply a model or prompting problem. It’s usually caused by gaps in the organisation—and those gaps can be fixed.

For AI to deliver answers your business can genuinely trust, it needs three essential layers:

• Connected, reliable data it can query
• Clear business and data context
• Workflows that reflect how decisions are actually made

The Coupler.io team has developed a practical framework that brings these layers together, helping thousands of customers incorporate AI into business decision-making in a reliable, transparent and auditable way.

It works across different tools, team sizes and data destinations—and fits around the technology you already use.

You’ll learn:

• How to give AI access to better data so your business can make faster, more confident decisions
• How to build a trustworthy and auditable AI system that your team, clients and leadership can genuinely rely on
• How to move from impressive AI outputs to dependable business decisions

Register here

Topic : Why Most Experiment Programs Plateau

The presentation explains why many experimentation programs stop improving after an initial phase of success. Teams may be running experiments regularly and using a strong data stack, but their decisions still remain slow, disconnected, and less impactful. Most experimentation programs plateau because they optimize test volume instead of building a connected, scalable decision system.

Register here

Closing The Measurement Gap with Data Manager API

1. Why Data Manager API, why now?

• The problem: conversion loss caused by browser restrictions (ad blockers, ITP, cookies)
• Google’s answer: a unified server-to-server API, successor to the Offline Conversion API and the GA4 Measurement Protocol, available to all Google Ads accounts since October 2025
• Key benefits: more complete measurement, better attribution…

2. The use cases and what it actually solves

• Sending offline conversions to Google Ads and GA4 (in-store, phone, CRM)
• Enriching existing online tracking as an additional source (recovering lost conversions, deduplication via Transaction ID)
• A simple visual on the deduplication logic (update / ignore / create)

3. How to do the set-up

• The “one API, multiple destinations” concept
• The 6 steps at a high level
• A concrete example (GTM Server preview with the payload)
• A quick note on Consent Mode (adUserData / adPersonalization)

Register here