Light Gold: Barbuck / Calltracks

We make hidden offline activity measurable.

We turn every offline interaction into a high-value data point. By integrating our offline tracking tools to each marketing channel (online or offline) we capture 100% of customer calls, SMS & webforms, enrich them with outcome metrics (duration, status, sentiment) and flag any missed or unresolved enquiries to be dealt with promptly. All this raw data is automatically cleansed, tagged and pushed into your CRM or analytics stack seamlessly, providing a single source of truth to truly understand what business decisions drive revenue.

For the data enthusiasts in the room:

Imagine joining your click, impression and conversion tables with a call log that’s fully normalised, de-duplicated and time-stamped, complete with call-level metadata and campaign attribution down to the keyword. Then layer conversation analytics to quantify every missed opportunity the sales team never saw (because if it wasn’t seen, it wasn’t logged in the CRM).

No blind spots. No estimating. Just the power to slice, dice and model your way to smarter business decisions.

Linkedin: Barbuck

Email: sales@barbuck.com

Website: https://barbuck.com

Follow: @barbuckltd

Tel: 0203 199 9000