Saturday 22 Sep, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ


MeasureCamp is an unconference. This means that at the start of the day the Session Board is blank.  Anyone can run a session, it can be a presentation, a discussion, or even a gameshow.  When the board is declared open, people claim a time slot and room by adding their session card to the board.

You can get more information and download a blank session card here.

9:00am - 10:15am

Registration and Breakfast

9:50am - 10:00am

Introduction for first time MeasureCamp attendees

10:15am - 10:45am

MeasureCamp Opening

11:00am - 11:30am

11:35am - 12:05pm

Rolling out global projects by Julien Coquet

At 11:35am - 12:05pm in ObservePoint room.

When did you last audit Google Analytics by Craig Sullivan

At 11:35am - 12:05pm in DLG Digital room.

Aha! moments on your Google Analytics journey by Yigit Yazgi

At 11:35am - 12:05pm in Resolution room.

Adulting 101: BigQuery and standard SQL by Pawel Kapuscinski

At 11:35am - 12:05pm in TestBoard room.

Build your own power analytics tool by Alban Gerome

At 11:35am - 12:05pm in Calltracks room.

Discussion - how do you manage/optimise your own workflow by Colin TestBoard

At 11:35am - 12:05pm in Harnham room.

Discussion - ideas how to deal with PII in Google Analytics by Arne, Johannes

At 11:35am - 12:05pm in Tealium room.

Is user intent messing up your attribution models? by Dilyan Damyanov,

At 11:35am - 12:05pm in Yard room.

Google Attribution 360 by Ilana

At 11:35am - 12:05pm in Mezzo Labs room.

12:10pm - 12:40pm

Are we paying them too much - can we become more profitable by Clarice Lin

At 12:10pm - 12:40pm in Yard room.

The future of analytics roles by Kathryn Choi

At 12:10pm - 12:40pm in Calltracks room.

Attribution - not models but actions by Russell Mcathy

At 12:10pm - 12:40pm in TestBoard room.

10 things I wish I was told when I started with Google Tag Manager by George Slokoski

At 12:10pm - 12:40pm in Resolution room.

A stepwise approach to cross-channel personalisation by Niels Reijmer

At 12:10pm - 12:40pm in ObservePoint room.

The evolution of the digital analyst by Michael Feiner

At 12:10pm - 12:40pm in Mezzo Labs room.

12:40pm - 1:40pm


1:40pm - 2:10pm

Smart insight and intelligent report by Phil Pearce

At 1:40pm - 2:10pm in TestBoard room.

Google Analytics/Tag Manager/Optimise/Data Studio - tips and bugs you should know about by Alan Daitch

At 1:40pm - 2:10pm in Calltracks room.

Attribution AMA by Paul Wilmore

At 1:40pm - 2:10pm in Harnham room.

GDPR with GTM and R by Danny

At 1:40pm - 2:10pm in Mezzo Labs room.

SAAS KPIs for Google Analytics by Arnout Hellemans

At 1:40pm - 2:10pm in Tealium room.

Startup Analytics by Matthew Brandt

At 1:40pm - 2:10pm in Yard room.

2:15pm - 2:45pm

Anything and everything Adobe Analytics by Deepak A, Stephen A

At 2:15pm - 2:45pm in DLG Digital room.

Customer journey: marketing clouds vs customer data hubs by Marc-Anton Clavel

At 2:15pm - 2:45pm in Resolution room.

Device Experience Mining by Craig Sullivan

At 2:15pm - 2:45pm in TestBoard room.

How to get university sites to move quickly by Phil Pearce

At 2:15pm - 2:45pm in Calltracks room.

Web analytics for a SAAS company by Jeremie

At 2:15pm - 2:45pm in Harnham room.

E-commerce on-site search ideas for analytics by Gabriela Denilson

At 2:15pm - 2:45pm in Yard room.

Pros and cons of Data Studio, Power BI and Tableau by Helena Kleist

At 2:15pm - 2:45pm in ObservePoint room.

Data in politics by Ihtesham Afzal

At 2:15pm - 2:45pm in Tealium room.

2:50pm - 3:20pm

Tips and tricks of digital optimisation by Dan

At 2:50pm - 3:20pm in DLG Digital room.

Alexa, do I need to go to work today? by Dominic Hurst

At 2:50pm - 3:20pm in Resolution room.

Data whispering and measuring the universe with a graph by John Woods

At 2:50pm - 3:20pm in TestBoard room.

How to develop analytics masterclass by Peter Jakus

At 2:50pm - 3:20pm in Calltracks room.

Which programming language to learn - R or Python? by Maggie Petrova

At 2:50pm - 3:20pm in Harnham room.

Enhanced ecommerce for non-ecom websites by Nathan

At 2:50pm - 3:20pm in Yard room.

What skills does an analyst need in 2019 by Grant Kemp, Alice

At 2:50pm - 3:20pm in Tealium room.

What's wrong with this graph? by Gidi Delayahu

At 2:50pm - 3:20pm in Mezzo Labs room.

How to train your new analyst by Matt Whiteley

At 2:50pm - 3:20pm in ObservePoint room.

3:20pm - 3:50pm

Afternoon break

3:50pm - 4:20pm

Rise of the learning machines by Nicholas Duddy

At 3:50pm - 4:20pm in Resolution room.

GTM Brewmaster (Cider + GTM session) by Phil Pearce

At 3:50pm - 4:20pm in TestBoard room.

Measuring content with Google Analytics e-commerce by Cyprien Vallette, Sebastien Mennier

At 3:50pm - 4:20pm in Calltracks room.

Analytics in government by Mike Sutel-Tibble

At 3:50pm - 4:20pm in Tealium room.

Lessons learned from your no 1 stakeholder by Ellie Hughes

At 3:50pm - 4:20pm in DLG Digital room.

Tips & tricks for managing ad-hoc vs project-based analytics by Georgia Pocock

At 3:50pm - 4:20pm in Yard room.

Get to know your audience: bringing metrics to the newsroom by Hanne Brasseur

At 3:50pm - 4:20pm in Harnham room.

Beyond A/B testing part 1 by Matt Gershoff

At 3:50pm - 4:20pm in Mezzo Labs room.

Website personalisation DIY with Google Tag Manager by Johannes Radig

At 3:50pm - 4:20pm in ObservePoint room.

4:25pm - 4:55pm

Beyond A/B testing part 2 by Matt Gershoff

At 4:25pm - 4:55pm in Mezzo Labs room.

Conversion optimisation chat by Chris Marsh

At 4:25pm - 4:55pm in Yard room.

Digital nomad - travel and see the world. But how? by Johannes Radig

At 4:25pm - 4:55pm in Calltracks room.

Gardening and food talk + vodka tasting by Craig + Charles

At 4:25pm - 4:55pm in Resolution room.

Intelligent data - thoughts on analytics of tomorrow by Steen Rasmussen

At 4:25pm - 4:55pm in TestBoard room.

AB testing portal by Carly

At 4:25pm - 4:55pm in Tealium room.

Apps discussion by Gerry

At 4:25pm - 4:55pm in harnham room.

5:00pm - 5:30pm

Conference Closing

5:45pm - late


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