Saturday 25 Mar, 2017

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ


MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank.  Anyone can run a session, it can a presentation, a discussion or even a gameshow.  When the board is declared open, people claim a timeslot and room by adding their Session card to the board.

You can get more information on Session cards and download a blank version yourself from this page.  Sessions can also be submitted in advance with the form for this to be provided, we will publish these online for feedback and print out a copy for the day.

9:00am - 10:15am

Registration and Breakfast

9:50am - 10:00am

Introduction for first time MeasureCamp attendees

10:15am - 10:45am

MeasureCamp Opening

11:00am - 11:30am

Session 1

11:35am - 12:05pm

Mobile Patterns for conversion by OptimiseOrDie

At 11:35am - 12:05pm in Decibel Insight room.

G. Optimize troubled setup by Juraj Frank

At 11:35am - 12:05pm in Klipfolio room.

WTF are related products in google Analytics ecommerce by Michaela Linhart

At 11:35am - 12:05pm in Alteryx room.

Stretegy execution success: Plan a digital analytics training strategy by Phil Pearce

At 11:35am - 12:05pm in Empathy Broker room.

The behavioural analytics of romantic love: an attribution model to avoid divorce by Tim Bush

At 11:35am - 12:05pm in Lynchpin room.

Tracking Traffic within Multi Domain Networks by Chris Pravil

At 11:35am - 12:05pm in Tealium room.

Workshop to Discuss Customer Journey Mapping by Anna Lewis

At 11:35am - 12:05pm in MeasureMatch room.

Gaining Buy in from Business Sponsers by Alex Holman-Beth & Emily Hutchings

At 11:35am - 12:05pm in Mezzo Labs room.

Analytics Advice for a Newbie by Kishan Basnet

At 11:35am - 12:05pm in Calltracks room.

12:10pm - 12:40pm

Web Analytics: More than just a tag on a page by Deepak Anitha

At 12:10pm - 12:40pm in Decibel Insight room.

Enhanced Ecommerce for Non Ecommerce Websites by Nathan Stockford

At 12:10pm - 12:40pm in Empathy Broker room.

#WomenInAnalytics Why you should care by Krista Seiden

At 12:10pm - 12:40pm in LynchPin room.

Shaping Up an Analytics Proposition by Gidi Delayahu

At 12:10pm - 12:40pm in Tealium room.

Introduction to Google Data Studio Dashboard by Annabel

At 12:10pm - 12:40pm in MeasureMatch room.

Voice o Customer Analytics (Discussion) by Mihail Dorinski

At 12:10pm - 12:40pm in Mezzo Labs room.

The WAR of Channels: Who owns my sale by Robbie Todd & Dipesh Gossar

At 12:10pm - 12:40pm in Calltracks room.

12:40pm - 1:40pm


1:40pm - 2:10pm

Morphing GA into an Affiliate Analytics Monster by Phil Pearce

At 1:40pm - 2:10pm in Decibel Insights room.

Data Pollution; The Silent Killer by Optimise Or Die

At 1:40pm - 2:10pm in Klipfolio room.

The Customer Journey Illustrated with examples from the Hunger Games by Clarice Lin

At 1:40pm - 2:10pm in Alteryx room.

Google Optimize Learnings by Krista Seiden

At 1:40pm - 2:10pm in Empathy Broker room.

New & Affordable Analytics and Optimisation Tools by Jorrin Quest & Ton Wesseling

At 1:40pm - 2:10pm in Lynchpin room.

Building an Optimisation Culture by Adam Morrell

At 1:40pm - 2:10pm in Tealium room.

How to write the ******* documentation for the implementation by Michael Janssen

At 1:40pm - 2:10pm in MeasureMatch room.

Using regression Analysis, Monte Carlo simulations and more to optimise paid media budget allocations by Simon Lofwander

At 1:40pm - 2:10pm in Mezzo Labs room.

Can Analytics and Marketing live happily together by Mikko Plippo

At 1:40pm - 2:10pm in Calltracks room.

Client side self service by James Penman

At 1:40pm - 2:10pm in Cranberry Panda room.

2:15pm - 2:45pm

Simo's Top 30 GTM Tips by Simo Ahava

At 2:15pm - 2:45pm in Decibel Insight room.

A 15 Year A/B Test by Bhavik Patel

At 2:15pm - 2:45pm in Klipfolio room.

Analysis to Insight by Ravi Mistry

At 2:15pm - 2:45pm in Alteryx room.

All Things Adobe Analytics by James Cornwall & Deepak Anitha

At 2:15pm - 2:45pm in Lynchpin room.

Unmanaged Tags by Eike Pierstoff

tag management and privacy issues.

At 2:15pm - 2:45pm in Tealium room.

Ecommerce Analytics for non ecommerce websites by Lukas Kakalejcik

At 2:15pm - 2:45pm in MeasureMatch room.

My CMS has Analytics Tools. Discuss by Dominic Hurst

At 2:15pm - 2:45pm in Mezzo Labs room.

Get People to Pay More with Ethical Products by Will

At 2:15pm - 2:45pm in Calltracks room.

2:50pm - 3:20pm

Push Analytics Teams Forward by James

At 2:50pm - 3:20pm in Decibel Insight room.

Live Grid Optimisation by Craig Sullivan

At 2:50pm - 3:20pm in Empathy Broker room.

GDPR + Privacy: Are You Ready? by Yves-Marie Lemaitre

At 2:50pm - 3:20pm in Lynchpin room.

Weird and Wonderful things to push to the dataLayer by Charles Meaden

At 2:50pm - 3:20pm in MeasureMatch room.

How to start your own Analytics Agency by Adrian Kingwell

At 2:50pm - 3:20pm in Mezzo Labs room.

Cardiff/Bristol Measurecamp II + MeasureCamp committee London by Nathan Stockford, Peter

At 2:50pm - 3:20pm in Cranberry Panda room.

How to beat iframes by Miroslav Ficza, Chris Prahl

At 2:50pm - 3:20pm in Klipfolio room.

3:20pm - 3:50pm

Afternoon break

3:50pm - 4:20pm

Think stats: chi square test for digital analytics by Pawel Kapuscinski

At 3:50pm - 4:20pm in Alteryx room.

Google analytics extreeeeem by Grant Kemp

At 3:50pm - 4:20pm in Lynchpin room.

Tiering it all together DMP, remarketing, onsite personalization by Eric B

At 3:50pm - 4:20pm in Tealium room.

10 MeasureCamp later how do I do it? by Keely Jacob

At 3:50pm - 4:20pm in MeasureMatch room.

Marketing, sale + cx retention dashboards we use every day by Chris and Tomasz - Klipfolio

At 3:50pm - 4:20pm in Mezzo Labs room.

Mat hatters tea party by Alice Moore

Adobe discussion

At 3:50pm - 4:20pm in Cranberry Panda room.

4:25pm - 4:55pm

@thirstybear and friends ask me anything with alcohol! by Russell Mcathy

At 4:25pm - 4:55pm in Decibel Insight room.

Live quiz on analytics and optimisation with Beers by Jorrin Quest £ Tim Wesseling

At 4:25pm - 4:55pm in Klipfolio room.

Cooking and gardening chat with tasty samples by Charlse Meaden and Craig Sullivan

At 4:25pm - 4:55pm in Lynchpin room.

Enhanced e-commerce tips and tricks by Sebastien Monier

At 4:25pm - 4:55pm in Tealium room.

Lead - tracking for b2b by Lukas Harms

At 4:25pm - 4:55pm in MeasureMatch room.

5x5 by Ste Hughes + Dan + Tahlor + Montse +

5 people 5 presentation. 5 mins each

At 4:25pm - 4:55pm in Mezo Labs room.

Best of the best. Analytics growth hacks by Tim Queen

At 4:25pm - 4:55pm in Calltracks room.

5:00pm - 5:30pm

Conference Closing

5:45pm - late


© 2017 MeasureCamp. All rights reserved.