MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank. Anyone can run a session, it can a presentation, a discussion or even a gameshow. When the board is declared open, people claim a timeslot and room by adding their Session card to the board.
You can get more information on Session cards and download a blank version yourself from this page. Sessions can also be submitted in advance with the form for this to be provided, we will publish these online for feedback and print out a copy for the day.
Jump to hour
At 11:00am - 11:30am in Calltracks room.
At 11:00am - 11:30am in Tealium room.
Just started in analytics? WTF do I do? Where do I go?
At 11:00am - 11:30am in Legends Lounge room.
At 11:00am - 11:30am in DLG Digital room.
At 11:00am - 11:30am in Formisimo room.
At 11:00am - 11:30am in Harnham room.
At 11:00am - 11:30am in MezzoLabs room.
Latest thinking from the GA partner conference on how to calculate and segment by LTV in GA.
At 11:35am - 12:05pm in Calltracks room.
At 11:35am - 12:05pm in Tealium room.
At 11:35am - 12:05pm in ObservePoint room.
At 11:35am - 12:05pm in Klipfolio room.
At 11:35am - 12:05pm in DLG Digital room.
At 11:35am - 12:05pm in Formisimo room.
At 11:35am - 12:05pm in Harnham room.
Influence of AI on digital marketing. My view on what's to come and how I hope to adapt myself and my team.
At 12:10pm - 12:40pm in Calltracks room.
Presenting a POC to help trace your data.
At 12:10pm - 12:40pm in Tealium room.
Undocumented (or almost) features of Adobe Analytics.
At 12:10pm - 12:40pm in Legends Lounge room.
What is the difference between GA free and GA 360 and what is the use and benefits for the business:
At 12:10pm - 12:40pm in ObservePoint room.
This is the post-project summary of a 3 month SEO and analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved.
- Google Search Console
- GTM & universal setup/migration
- Cloudflare CDN setup
- JSON-LD reviews markup (via GTM)
At 12:10pm - 12:40pm in DLG Digital room.
- Pro - contra
- How to link GA sessions to Firebase
- GTM vs SDK implementation
At 12:10pm - 12:40pm in Formisimo room.
Presentation about my experiences from agency and customer side. Afterwards discussion.
At 12:10pm - 12:40pm in Harnham room.
About the shortcomings of GA connectors in Power BI, Tableau, QlikView etc + workarounds
At 12:10pm - 12:40pm in MezzoLabs room.
A discussion on where morality fits in a world of complex algorithms, machine learning and AI.
At 1:40pm - 2:10pm in Calltracks room.
Is it right to test everything? How may of your projects actually involve testing your hypothesis? What barriers to testing? Feeding results of tests back into models.
At 1:40pm - 2:10pm in Tealium room.
At 1:40pm - 2:10pm in ObservePoint room.
- New features from Data Studio's Sept 17 release and how they can help you.
- Other cool features you might not have known about.
- Keep up to date with the latest developments.
At 1:40pm - 2:10pm in MezzoLabs room.
We all have to be GDPR compliant, so how can we rethink the rules into a chance to reclaim the business?
At 1:40pm - 2:10pm in Klipfolio room.
- How are you running analysis?
- What should you focus on?
- Advanced usage of GA and GTM
At 1:40pm - 2:10pm in DLG Digital room.
Sites need to be fast. This is how you can use your tech to help!
At 2:15pm - 2:45pm in Tealium room.
Explaining the rise of JSON-LD (machine readable JS data). Why it's important and how to make sure your website has enabled… future action buttons.
At 2:15pm - 2:45pm in ObservePoint room.
I'd like to share our experience in setting up GA, Google BigQuery, and our own BI Saas.
At 2:15pm - 2:45pm in Klipfolio room.
Which tool is better and why? Pros and cons for each tool.
At 2:15pm - 2:45pm in Harnham room.
Given the abundance of data (knowing anything, anytime, anywhere) means the quality of our questions will be the key. So how to we ask better questions?
At 2:15pm - 2:45pm in MezzoLabs room.
Market research session for a talk at Hero Conf next month.
PS - I am anti.
At 2:15pm - 2:45pm in Calltracks room.
Adobe cross-device stitching feature. Complexities, challenges, and outcomes.
At 2:15pm - 2:45pm in DLG Digital room.
At 2:50pm - 3:20pm in Legends Lounge room.
At 2:50pm - 3:20pm in DLG Digital room.
Discussion on the best ways to make sure everyone else understands:
- what you want to achieve
- what they need to do
At 2:50pm - 3:20pm in Klipfolio room.
How to measure the impact of SEO actions on rankings? Does video help? How to test SEO? Please come and share your knowledge.
At 2:50pm - 3:20pm in Harnham room.
"Data whispering": why you need to understand your data's 'body language' before you reach for an algorithm. With a historical example of a GREAT graph!
At 2:50pm - 3:20pm in MezzoLabs room.
How I ended up with 900 dates by nearly getting lynched.
At 2:50pm - 3:20pm in DLG Digital room.
When you have large volumes of traffic driven by TV/VOD/dark social/apps how do you track impact?
At 2:50pm - 3:20pm in Formisimo room.
At 3:50pm - 4:20pm in Calltracks room.
At 3:50pm - 4:20pm in Observepoint room.
Learn how multichannel retailer increased PPC advertising ROI by 17% and discovered 2.4 times more keywords assisting conversion. Learn how to bring data together on a low budget and analyse it.
At 3:50pm - 4:20pm in Klipfolio room.
I will introduce you to Klipfolio, the most powerful, flexible & affordable dashboard tool for SMBs.
At 3:50pm - 4:20pm in Formisimo room.
Super high level view of ML. What is deep learning? Why might we as marketers choose not to use Deep Models?
At 3:50pm - 4:20pm in DLG Digital room.
At 3:50pm - 4:20pm in MezzoLabs room.
- display advertising sucks
- paid content is not working
- print subscribers are dying
So how do we survive? Ideas exchange.
At 3:50pm - 4:20pm in Legends Lounge room.
Some little known GA tips & tricks and their use cases
At 3:50pm - 4:20pm in Tealium room.
Brain overflowing with analytics ideas at the end of the day? Join us to discuss anything cooking or gardening related.
At 4:25pm - 4:55pm in DLG Digital room.
At 4:25pm - 4:55pm in MezzoLabs room.
GDPR is an opportunity! Lets discuss practical steps to compliance so we can all benefit.
At 4:25pm - 4:55pm in Calltracks room.
We test a vast amount of blackhat SEO services - link building, traffic, social, bots, etc. Two years ago I tried to use it to kill my sites and failed. 4.5m backlinks later, I'm bored. Need inspiration on what I can destruct-test now.
At 4:25pm - 4:55pm in Harnham room.
- Data layer
- A/B testing
- (even) analytics
At 4:25pm - 4:55pm in Legends Lounge room.