Saturday 17 Mar, 2018

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ


MeasureCamp is an unconference and one of the things this means is the Session Board starts the day off blank.  Anyone can run a session, it can a presentation, a discussion or even a gameshow.  When the board is declared open, people claim a timeslot and room by adding their Session card to the board.

You can get more information on Session cards and download a blank version yourself from this page.  Sessions can also be submitted in advance with the form for this to be provided, we will publish these online for feedback and print out a copy for the day.

9:00am - 10:15am

Registration and Breakfast

9:50am - 10:00am

Introduction for first time MeasureCamp attendees

10:15am - 10:45am

MeasureCamp Opening

11:00am - 11:30am

Website teardown by Michael Chidzey

At 11:00am - 11:30am in Calltracks room.

GDPR by Yali Sassoon

At 11:00am - 11:30am in Tealium room.

Beginners Chat by Bhav

Just started in analytics? WTF do I do? Where do I go?

At 11:00am - 11:30am in Legends Lounge room.

How to Supercharge Your A/B Testing by

At 11:00am - 11:30am in DLG Digital room.

How are you checking your tags are correct? by Mike Fong

At 11:00am - 11:30am in Formisimo room.

The Adobe Analytics implementation that almost killed me by Steve Francis

At 11:00am - 11:30am in Harnham room.

The Leapthree GA Set-Up Reference Guide by Peter O'Neill

At 11:00am - 11:30am in MezzoLabs room.

11:35am - 12:05pm

Lifetime Value tracking in GA by Ed Upton

Latest thinking from the GA partner conference on how to calculate and segment by LTV in GA.

At 11:35am - 12:05pm in Calltracks room.

Find a new job or a good candidate on LinkedIn by Clarice Lin & Pickle Rick

At 11:35am - 12:05pm in Tealium room.

Why you should build reports in BigQuery not GA by Maria Bachera

At 11:35am - 12:05pm in ObservePoint room.

Share your one great thing by Anna Lewis

At 11:35am - 12:05pm in Klipfolio room.

Say hello to context data by Deepak Anitha

At 11:35am - 12:05pm in DLG Digital room.

Data science with GA by Alexandros Papageorgiou

At 11:35am - 12:05pm in Formisimo room.

AARRR! Pirate metrics for startups by James Gill

At 11:35am - 12:05pm in Harnham room.

12:10pm - 12:40pm

How AI will save our industry and steal our jobs by Rick Dronkers

Influence of AI on digital marketing. My view on what's to come and how I hope to adapt myself and my team.

At 12:10pm - 12:40pm in Calltracks room.

GDPR - where is your data going? by Mike Fong

Presenting a POC to help trace your data.

At 12:10pm - 12:40pm in Tealium room.

Adobe Analytics - implementation secrets by Alban Gérôme

Undocumented (or almost) features of Adobe Analytics.

At 12:10pm - 12:40pm in Legends Lounge room.

GA vs GA 360 by Andre Sukhovoy

What is the difference between GA free and GA 360 and what is the use and benefits for the business:
- functionality
- integrations

At 12:10pm - 12:40pm in ObservePoint room.

Digital Analytic and SEO Acceleration by Phil Pearce

This is the post-project summary of a 3 month SEO and analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved.
- Google Search Console
- GTM & universal setup/migration
- Cloudflare CDN setup
- JSON-LD reviews markup (via GTM)

At 12:10pm - 12:40pm in DLG Digital room.

Firebase or not to Firebase by Matteo Fava

- Pro - contra
- How to link GA sessions to Firebase
- BigQuery
- GTM vs SDK implementation

At 12:10pm - 12:40pm in Formisimo room.

Five life hacks - how to coordinate a pack of websites by Michaela Linhart

Presentation about my experiences from agency and customer side. Afterwards discussion.

At 12:10pm - 12:40pm in Harnham room.

Why Google Analytics connectors are useless by Jesper Ellegard

About the shortcomings of GA connectors in Power BI, Tableau, QlikView etc + workarounds

At 12:10pm - 12:40pm in MezzoLabs room.

12:40pm - 1:40pm


1:40pm - 2:10pm

Data morality by Mike N

A discussion on where morality fits in a world of complex algorithms, machine learning and AI.

At 1:40pm - 2:10pm in Calltracks room.

To test, or not to test by Colin

Is it right to test everything? How may of your projects actually involve testing your hypothesis? What barriers to testing? Feeding results of tests back into models.

At 1:40pm - 2:10pm in Tealium room.

Google Tag Manager: 5 years, what have we learned by Simo Ahava

At 1:40pm - 2:10pm in ObservePoint room.

10 new things from Google Data Studio by Annabel

- New features from Data Studio's Sept 17 release and how they can help you.
- Other cool features you might not have known about.
- Keep up to date with the latest developments.

At 1:40pm - 2:10pm in MezzoLabs room.

Return on GDPR - how to see GDPR as a data opportunity by Steen Rasmussen

We all have to be GDPR compliant, so how can we rethink the rules into a chance to reclaim the business?

At 1:40pm - 2:10pm in Klipfolio room.

Conversion rate analysis. Data quality. E-commerce by Nedal Moslmany

- How are you running analysis?
- What should you focus on?
- Advanced usage of GA and GTM

At 1:40pm - 2:10pm in DLG Digital room.

2:15pm - 2:45pm

Improving your site speed with Google Tag Manager and other tricks by Grant Kemp

Sites need to be fast. This is how you can use your tech to help!

At 2:15pm - 2:45pm in Tealium room.

SEO data layer 2: structured sites judgement day by Phil Pearce

Explaining the rise of JSON-LD (machine readable JS data). Why it's important and how to make sure your website has enabled… future action buttons.

At 2:15pm - 2:45pm in ObservePoint room.

Data knows everything - how we use analytics tools for our own purposes by Andres Suhkovoy

I'd like to share our experience in setting up GA, Google BigQuery, and our own BI Saas.

At 2:15pm - 2:45pm in Klipfolio room.

Google Data Studio vs Klipfolio - the battle by Erik Cervinoboard

Which tool is better and why? Pros and cons for each tool.

At 2:15pm - 2:45pm in Harnham room.

Less Stupid Questions by Steen Rasmussen

Given the abundance of data (knowing anything, anytime, anywhere) means the quality of our questions will be the key. So how to we ask better questions?

At 2:15pm - 2:45pm in MezzoLabs room.

Attribution - the arguments for & against by Peter O'Neill

Market research session for a talk at Hero Conf next month.
PS - I am anti.

At 2:15pm - 2:45pm in Calltracks room.

Adobe Analytics and cross-device identification by Konstantinos Papadopoulos

Adobe cross-device stitching feature. Complexities, challenges, and outcomes.

At 2:15pm - 2:45pm in DLG Digital room.

2:50pm - 3:20pm

The developers have sabotaged my analytics implementation again by Alban Gérôme

Calm down and use Kermit, an open source Javascript library, checksums and automated testing to catch your devs before they push bad analytics code.

At 2:50pm - 3:20pm in Legends Lounge room.

Get B2B customers and free press with cold emails by Tim Queen

At 2:50pm - 3:20pm in DLG Digital room.

Hints and tips for communicating with non-analysts by Charles Meaden

Discussion on the best ways to make sure everyone else understands:
- what you want to achieve
- what they need to do

At 2:50pm - 3:20pm in Klipfolio room.

SEO analytics help needed by Monika Miernik

How to measure the impact of SEO actions on rankings? Does video help? How to test SEO? Please come and share your knowledge.

At 2:50pm - 3:20pm in Harnham room.

Data whispering for analysts and the one graph that measures the universe by John Woods

"Data whispering": why you need to understand your data's 'body language' before you reach for an algorithm. With a historical example of a GREAT graph!

At 2:50pm - 3:20pm in MezzoLabs room.

The data of love by Craig Sullivan

How I ended up with 900 dates by nearly getting lynched.

At 2:50pm - 3:20pm in DLG Digital room.

Tracking 'offline' behaviours by Marc O'Donnell

When you have large volumes of traffic driven by TV/VOD/dark social/apps how do you track impact?

At 2:50pm - 3:20pm in Formisimo room.

3:20pm - 3:50pm

Afternoon break

3:50pm - 4:20pm

Google Data Studio - discussion by Phil Pearce

At 3:50pm - 4:20pm in Calltracks room.

Get B2B customers and free press with social selling on LinkedIn by Tim Queen

At 3:50pm - 4:20pm in Observepoint room.

How to build end-to-end customer journey [success story] by Mariaa Bocheva

Learn how multichannel retailer increased PPC advertising ROI by 17% and discovered 2.4 times more keywords assisting conversion. Learn how to bring data together on a low budget and analyse it.

At 3:50pm - 4:20pm in Klipfolio room.

Intro to Klipfolio by Chris

I will introduce you to Klipfolio, the most powerful, flexible & affordable dashboard tool for SMBs.

At 3:50pm - 4:20pm in Formisimo room.

Machine Learning: do you need to go deep? by Matt Gershoff

Super high level view of ML. What is deep learning? Why might we as marketers choose not to use Deep Models?

At 3:50pm - 4:20pm in DLG Digital room.

How to deal with URL parameters by Sebastien Monnier & Cyprien Vallette

At 3:50pm - 4:20pm in MezzoLabs room.

Discussion: media sites/companies - what are your business models? by Leo Garb

- display advertising sucks
- paid content is not working
- print subscribers are dying
So how do we survive? Ideas exchange.

At 3:50pm - 4:20pm in Legends Lounge room.

I didn't know you could do that by Julie Hoang

Some little known GA tips & tricks and their use cases

At 3:50pm - 4:20pm in Tealium room.

4:25pm - 4:55pm

Charles and Craig cooking and gardening chat by Charles Meaden & Craig Sullivan

Brain overflowing with analytics ideas at the end of the day? Join us to discuss anything cooking or gardening related.

At 4:25pm - 4:55pm in DLG Digital room.

How to build a LinkedIn analytics tool by Tim Queen

At 4:25pm - 4:55pm in MezzoLabs room.

GDPR: two practical approaches to compliance by Yali Sassoon & Phil Pearce

GDPR is an opportunity! Lets discuss practical steps to compliance so we can all benefit.

At 4:25pm - 4:55pm in Calltracks room.

Blackhat SEO vs Analytics - if you had unlimited resources, what would you test by Angela Wilkinson

We test a vast amount of blackhat SEO services - link building, traffic, social, bots, etc. Two years ago I tried to use it to kill my sites and failed. 4.5m backlinks later, I'm bored. Need inspiration on what I can destruct-test now.

At 4:25pm - 4:55pm in Harnham room.

Does server-side = the dark side by Ellie Hughes

- Data layer
- A/B testing
- (even) analytics

At 4:25pm - 4:55pm in Legends Lounge room.

5:00pm - 5:30pm

Conference Closing

5:45pm - late


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