Baking Analytics into Your Projects and Opportunities for Analysts in organisations
Here are a couple of fab sessions, the first by Charles Meadon from Digital Nation is a practical discussion about working with all parties concerned to make sure analytics is not thought about by agencies as the “thing” they do at the end. The second from James Sandoval from Bright Tag sits nicely with the first, He is exploring what opportunities are available within organisations.
Baking Analytics into Your Projects
This workshop / discussion looks at ways to ensure that all of a projects participants such as clients, agencies, developers and HIPPO’s start thinking about analytics at the outset of the project rather than at the end.
Charles Meaden, Digital Nation
www.twitter.com/charlesmeaden
Exploring Opportunities for Analytics Practitioners in the Broader Marketing Data Ecosystem
Analytics practitioners are awesome. Their skills are tremendously valuable. But, like many functions in most organisations, analytics practitioners are commonly siloed and their value isn’t realised outside of a narrowly defined set of business requirements.
This is both good and bad. The good is clear. The bad part is that many other parts of an organisation don’t get to benefit from this brilliant human resource.
This session is for those analytics practitioners who are currently applying their skills in multiple functional areas (customer journey measurement, customer experience optimisation, advertising management, customer segmentation for marketing communications targeting and other optimisation practices, etc) and for those analytics community members who would like to grow into new and potentially much more valuable, roles.
James Sandoval, Bright Tag
