Exploring the Value of 1st Party Cookie Data Management

A small number of 3^rd party vendors’ solutions, analytics systems, ad serving solutions and others, are commonly deployed from their customers’ domains (hence the “1^st party” designation).

But more solutions appear to coming to market supporting 1^st party (aka own domain) deployment and data collection frameworks, which create interesting, flexible and valuable data collection, insight and content/advertising targeting opportunities.

This session is for those analytics practitioners who are currently or would like to, in the future, maximise the use of 1^st party cookie spaces for the advancement of analytics and more.

I’m hopeful that this could also be a great forum for idea-exchange, if in fact 1^st party cookie data strategies actively pursued by some of the session attendees.

James Sandoval, SVP & Managing Director, EMEA,  BrightTag