Merging GA data with other data sources

This session is being run by Petr Havlik who will attending from Prague! Petr’s session is about incorporating company data sources to get the best value using some simple methods. He will be using some real data from one of his clients to show you.

Petr says this ;

I would like to give a short demo on the importance of merging web analytics data with data that companies have available in internal systems (CRM/ERP etc.).Luckily, this doesn’t have to include any horrendously expensive Business Intelligence solutions. No tracking code changes required either. Merging data is actually quite simple and effective, all you need is Excel (with PowerPivot enabled to avoid slow and dummy LOOKUPs).In 15 minutes, I would like to demonstrate how to: