Saturday 26 Sep, 2020

Starting at 9am

Etc Venues

One Drummond Gate, Victoria, London SW1V 2QQ

Ten years of MeasureCamp

Jono Alderson reflects on the last ten MeasureCamp London events.


Ok, so maybe it’s not been quite ten years. But digital years are faster than dog years, and analytics years are faster still. We’ve certainly come a long way in our time together. Collectively, we’ve listened, learned, celebrated and grown enough to account for at least a decade’s worth of experience.

That’s not to suggest that this is the end. But arriving at the tenth MeasureCamp feels like a special milestone; a chance to look back at what we’ve achieved, and forward at what’s to come.

What started off as a humble meetup is now the most beloved, international, and definitive event in the analytics calendar.

Uniquely, it’s a day when everybody – people from an incredible mix of backgrounds, disciplines, roles, and even continents – goes to learn and to get involved.

Whether it’s your first time, or if you’ve been to more MeasureCamps than you can count, we’re one team, with one agenda. We come together to share knowledge and experience; to push ourselves, our thinking, and the industry forward. From swapping tactical tips, to tackling broad philosophical and organisational challenges, everybody’s in it together.

And through the hard work of Peter and the team of volunteers, each event grows from strength to strength.

In particular, the unforgivingly open, democratic and iterative nature of the unconference format provides a unique sense of ownership to everybody who attends, speaks, or is involved.

MeasureCamp is ours, and it’s special. We mould it, invest in it, and make it ours.

From my own perspective, MeasureCamp has been a key barometer in charting, and accelerating, my own development.

The opportunity to learn from, and later, to share my own knowledge with some of the brightest minds in the industry has pushed me to be smarter, broader, faster. I wouldn’t be where I am today, doing what I’m doing, if MeasureCamp hadn’t helped me to get here.

So where do we go now?

It’s up to us. That’s the beauty of it, really. There’s undoubtedly plenty of room for us to learn, to grow, and to evolve the format. The world’s a big place, and the importance of analytics is increasingly being recognised (and rewarded) in organisations – not least in part what we do here today.

So run a session. Share your wisdom. Ask simple questions. Ask difficult questions. Seek advice. Leave your comfort zone. Explore new technologies. Tackle new challenges. Add your unique experience, skills and experience to the group, and help us all to grow and mature. Make new friends. Heckle Peter. Grab a beer. Get there earlier next time for a second bacon sandwich. Organise a training event. Run two sessions. Go to Measurebowling. Wear your t-shirt.

And before you know it, another ten incredible years will have shot by.

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