Here are a couple of fab sessions, the first by Charles Meadon from Digital Nation is a practical discussion about working with all parties concerned to make sure analytics is not thought about by agencies as the “thing” they do at the end. The second from James Sandoval from Bright Tag sits nicely with the […]
Read more »Yves-Marie Lemaître plans to discuss what would happen if cookies were to be banned? “should cookies disappear (be banned), what would data collection, user targeting and analytics look like?”. Check out his full blog post below (First published on his blog (http://wp.me/p2Tq6R-56) Giving up cookies for a new internet… The third age of targeting is […]
Read more »Collecting the right data is the most important task within web analytics. But almost just as important is the presentation of this data. Without understanding what your collected data means, it’s just as bad as collecting the wrong data. In our experience, within a digital agency, it’s almost inevitable to use custom dashboard and reports. […]
Read more »A little blog post about the new home of Measurecamp and general Measurecampness from our Assistant Keely. Wednesday we met up to scope out Measurecamp IV’s new home. We loved Mozilla but we’ve out grown it. Tired of turning those people away who really wanted to join in the Measurecamp fun, I’ll be welcoming 200 […]
Read more »One of the biggest challenges that my company faces when taking on a new project is that we often can’t rely on the analytics that have already been set up. This is typically because the company or agency that we’ve taken over from typically Just put the standard code on with little or no thought […]
Read more »An approach that I nearly always end up using with my clients (and kick myself for not starting with) is to draw their website. It is a simplistic diagram, featuring Page Types rather than all pages and with arrows showing navigation paths. Getting it down on paper (and getting it right) exposes an incredible amount […]
Read more »If you’re familiar with computing, you might already know what macros are. Usually, they are simple methods designed to routinize complex operations. Think keyboard shortcuts. In Google Tag Manager, macros are the Miracle Makers, the Facilitators, the Dynamizers (yep, I made that word up). They are the difference between a chaotic, overly complex, depression-inducing tag […]
Read more »Multi-channel paths, multi-device connections, etc., the customer journey is getting more and more complex and the associated data increases exponentially. Digital Analytics is at the core of Big Data, the challenge is no more to collect data but to increase its value on the short-run. Agile analytics is all about breaking the traditional data collection […]
Read more »One of the factors that makes MeasureCamp an incredible experience is the unconference format. At the start of the day, there is no agenda. Instead, after MeasureCamp is declared open, anyone can add a card to the board, claiming a room and timeslot. It is a slight free for all but the end result is […]
Read more »MeasureCamp preparations are now in full swing with over 100 tickets already snapped up. We thought the first release of 50 tickets was fast going in 15 min but the second release only lasted 3 minutes!! Plus we have a heap of international attendees already booking flights and accommodation. There are still two more ticket […]
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